# Creative Strategist

**Company**: Salesforce
**Experience**: senior
**Job type**: full-time
**Salary**: $143,400 - $216,900 annually
**Category**: Marketing
**Industry**: Technology

**Apply**: https://salesforce.wd12.myworkdayjobs.com/en-US/External_Career_Site/job/Illinois---Chicago/Senior-Creative-Strategist--Brand-Strategy---Management_JR358677?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_95c9f594-af5

## Description

Salesforce is looking for a Creative Strategist to join the Global Brand & Creative (GBC) team within Marketing. The successful candidate will lead the end-to-end creative strategy lifecycle across advertising, sports partnerships, internal campaigns, and events.

Responsibilities:

- Own the end-to-end creative lifecycle: Manage the continuous loop of generating insights that inform creative strategy, formulating the creative strategy itself, working with creatives to ensure we stay on-brief, and leading the validation testing of the resulting creative.

- Stay on the pulse: Spearhead insight and data gathering to understand audience perception and needs.

- Differentiate the brand: Monitor the competitive landscape to ensure our creative work cuts through the noise, establishing a distinct and powerful brand voice.

- Develop creative strategy: Translate data into inspiring, actionable audience insights that inform your creative strategies and briefs across advertising, high-profile sports partnerships, internal employee campaigns, and major events.

- Lead creative testing: Guide pre-market and in-market creative testing with our vendors and internal teams to validate concepts, optimize the work, and prove ROI.

- Partner across teams: Work seamlessly with Brand Strategy, Brand Management, and the Campaign Creative (designers, copywriters, producers) to ensure our high-profile campaigns and marketing activities are strategically sound and creatively compelling.

- Brand advocacy: Be a brand advocate within Marketing and across Salesforce’s global organization.

Requirements:

- 8+ years of experience in creative strategy, brand planning, or creative insights/research roles, with at least 3 years in B2B tech or large-scale global brands.

- Expertise spanning multiple creative disciplines: advertising, sports partnerships, experiential/events, and internal communications.

- A strong portfolio of creative briefs and strategies that led to measurable business impact and award-winning creative.

- Strong creative instincts rooted in audience understanding and competitive differentiation.

- Excellent written, verbal, and presentation skills, capable of influencing creative teams and executive stakeholders.

- Strong qualitative and quantitative research skills, with a proven track record of gathering data, uncovering market perceptions, and synthesizing findings into clear strategic narratives.

- Experience designing and leading creative validation and message testing.

- Experience advancing cross-functional initiatives with stakeholders across functions, geographies, and operating units in fast-paced, high-performance environments.

- BA/BS required; MBA a plus.

Benefits:

- Time off programs

- Medical, dental, vision

- Mental health support

- Paid parental leave

- Life and disability insurance

- 401(k)

- Employee stock purchasing program

The typical base salary range for this position is $143,400 - $216,900 annually.

## Skills

### Required
- creative strategy
- brand planning
- creative insights
- research
- data analysis
- project management

### Nice to have
- MBA
- AI tools
- data chops
- creative testing
- message testing

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Source: [Apply at salesforce.wd12.myworkdayjobs.com](https://salesforce.wd12.myworkdayjobs.com/en-US/External_Career_Site/job/Illinois---Chicago/Senior-Creative-Strategist--Brand-Strategy---Management_JR358677?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)