# Director, Marketing for the DACH region

**Company**: PayPal
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://paypal.wd1.myworkdayjobs.com/en-US/jobs/job/Berlin-Berlin-Germany/Sr-Marketing-Director--DACH_R0138482?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_9590c311-aa8

## Description

We are seeking a commercially minded marketing leader to serve as Director, Marketing for the DACH region. This role will lead the Germany, Austria, and Switzerland marketing agenda, owning end-to-end market planning, budget allocation, campaign strategy, partner marketing, and execution across a highly matrixed, two-sided network.

The successful candidate will work closely with corporate, global, and North America leadership, as well as regional Sales, Product, Finance, Analytics, Partnerships, and Marketing teams. This is not a traditional brand marketing role. It is a commercially focused leadership position accountable for driving measurable business growth, optimizing marketing investment, and strengthening the consumer and merchant flywheel across the PayPal ecosystem.

**Key Responsibilities:**

- Develop and articulate a clear, compelling vision and strategy for the marketing function

- Provide key inputs as an industry leader and expert in marketing

- Inspire and lead the marketing team to achieve long-term success

- Align marketing strategies with PayPal-wide strategy and operations

- Drive innovation and continuous improvement in marketing practices

- Collaborate with executive leadership to ensure the marketing function supports overall business goals

- Establish and execute the overall marketing strategy for the organization

- Influence executive-level decision-making on marketing initiatives

- Collaborate with executive leadership to align marketing strategies with business objectives

- Lead large-scale marketing projects and programs with significant impact

- Analyze market trends and competitive landscape to inform strategic decisions

- Provide strategic guidance and mentorship to marketing team leaders

**Requirements:**

- 12+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

- Significant leadership experience in integrated, commercial, growth, consumer, fintech, payments, platform, marketplace, or similarly complex marketing environments.

- Deep understanding of two-sided network businesses and the consumer fintech landscape.

- Strong understanding of flywheel economics and the ability to apply it to marketing and business decisions.

- Highly analytical, with significant experience in MROI, performance measurement, and data-driven optimization.

- Strong financial acumen, including budget management, forecasting, resource allocation, and business-case development.

**What Success Looks Like:**

- Create a focused, commercially grounded DACH market strategy.

- Improve marketing effectiveness, efficiency, and MROI.

- Drive measurable growth across both sides of the PayPal network.

- Allocate resources toward the highest-value portfolio opportunities.

- Strengthen collaboration across global, corporate, North America, and DACH teams.

- Increase speed, clarity, and accountability across integrated marketing execution.

- Develop a high-performing team of commercially minded marketers.

- Turn customer, partner, and market insights into meaningful business results.

## Skills

### Required
- marketing strategy
- budget management
- performance measurement
- data-driven optimization
- flywheel economics
- two-sided network businesses
- consumer fintech

### Nice to have
- MROI
- financial acumen
- forecasting
- resource allocation
- business-case development

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Source: [Apply at paypal.wd1.myworkdayjobs.com](https://paypal.wd1.myworkdayjobs.com/en-US/jobs/job/Berlin-Berlin-Germany/Sr-Marketing-Director--DACH_R0138482?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)