# Senior Staff Performance Marketing Manager

**Company**: 1Password
**Location**: Remote (United States / Canada)
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $157,000 - $228,000 USD or $133,000 - $193,000 CAD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.ashbyhq.com/1password/cc415c4c-b0c5-4170-9dc3-08d94df7d98e?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_9571af09-3fb

## Description

We are looking for a Senior Staff Performance Marketing Manager to lead multi-channel paid Business-to-Business (B2B) strategy that supports our sales-led growth motion. The ideal candidate will have 8+ years of experience in performance marketing, demand generation, or growth marketing, and a track record of driving measurable pipeline and revenue impact through paid B2B programs.

Responsibilities:

- Own the B2B performance marketing and demand generation strategy for a sales-led growth motion

- Develop annual and quarterly roadmaps informed by business goals, audience insights, performance trends, and experimentation results

- Manage paid channels and platforms end to end, from strategy and execution through optimization, reporting, and continuous improvement

- Evaluate Return on Investment (ROI), marginal returns, and channel performance to guide budget shifts, scaling decisions, and investment strategy

- Monitor leading indicators such as leads, MQLs, conversion rates, and Cost per Lead (CPL), as well as downstream pipeline, opportunity volume, and revenue influence

- Design, execute, and analyze experiments across audiences, channels, creative, offers, and funnel stages

- Partner with Global Campaigns, Analytics, Marketing Operations, and external vendors to improve lead quality, strengthen campaign performance, and share actionable insights

Requirements:

- 8+ years of experience in performance marketing, demand generation, or growth marketing

- Hands-on experience managing paid channels such as affiliates, paid social, display, native, programmatic, direct buys, or emerging channels

- Experience supporting a sales-led growth motion and connecting marketing activity to Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), pipeline, and revenue

- A track record of driving measurable pipeline and revenue impact through paid B2B programs

- Strong analytical skills and the ability to make thoughtful decisions using incomplete or imperfect data

- Experience partnering with campaign, analytics, marketing operations, or other cross-functional teams to improve performance

- Experience marketing complex technical products to audiences such as developers, information technology (IT) professionals, or other technical decision-makers

What we offer:

- Competitive salary ($157,000 - $228,000 USD or $133,000 - $193,000 CAD)

- Immediate participation in 1Password's benefits program (health, dental, 401k, and many others)

- Generous paid time off

- Equity grant

- Participation in our incentive programs

- Remote-first work environment

- Opportunities for growth and professional development

## Skills

### Required
- performance marketing
- demand generation
- growth marketing
- paid channels
- analytical skills
- B2B marketing

### Nice to have
- cybersecurity
- artificial intelligence
- automated workflows

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Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/1password/cc415c4c-b0c5-4170-9dc3-08d94df7d98e?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)