# Global Brand Readiness Director - Cell & Gene Therapy (Parkinson's Disease)

**Company**: Pharmaceuticals
**Location**: Whippany, New Jersey
**Experience**: senior
**Job type**: full-time
**Salary**: $180,240.00 - $270,360.00
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://talent.bayer.com/careers/job/562949978508114?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_94f9ec91-599

## Description

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where 'Health for all Hunger for none' is no longer a dream, but a real possibility.

The Global Brand Readiness Director builds the commercial foundations for Bayer's Parkinson's Disease Cell & Gene Therapy assets, Bemdaneprocel or Amevec. It translates breakthrough science into customer value propositions and go-to-market models for one of the most complex and innovative areas of healthcare.

**Responsibilities**

- Develop global differentiated go-to-market models for Cell & Gene Therapy launch readiness cross-functionally in collaboration with key markets;

- Shape the future commercial model for complex therapy delivery, including treatment centers, referral pathways, procedural stakeholders, and patient journey requirements;

- Define stakeholder engagement across patients, specialists, neurosurgeons, Centers of Excellence, healthcare institutions, payers, and priority markets;

- Lead customer segmentation, market archetypes, targeting, messaging inputs, and scenario recommendations to guide investment and launch decisions;

- Partner with global and local teams across commercial, medical, market access, regulatory, and country organizations to align launch priorities;

- Build launch readiness frameworks, KPIs, tracking mechanisms and business cases;

- Generate actionable insights on customer needs, competitive dynamics, healthcare systems, care pathways, and resource allocation;

- Support strategic planning cycles by translating evidence, market feedback, and cross-functional input into clear recommendations for leadership.

**Requirements**

- Bachelor's degree;

- Experience in pharmaceutical marketing, commercial strategy, launch excellence, or brand management;

- Strong track record in launch planning, and stakeholder engagement;

- Excellent communication, influencing, presentation, analytical, and cross-functional leadership skills.

**Preferred Qualifications**

- Advanced scientific, business, or healthcare degree;

- 8+ years in pharmaceutical marketing, commercial strategy, launch excellence, or brand management, ideally in global, regional and local roles;

- Experience in neuroscience, specialty care, rare disease, advanced therapeutics, or Cell & Gene Therapy.

**Benefits**

- Salary between $180,240.00 - $270,360.00;

- Additional compensation may include a bonus or commission;

- Health care, vision, dental, retirement, PTO, sick leave, etc.

## Skills

### Required
- pharmaceutical marketing
- commercial strategy
- launch excellence
- brand management
- stakeholder engagement

### Nice to have
- advanced scientific degree
- business degree
- healthcare degree
- neuroscience
- specialty care
- rare disease
- advanced therapeutics
- Cell & Gene Therapy

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Source: [Apply at talent.bayer.com](https://talent.bayer.com/careers/job/562949978508114?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)