# Creator Marketing Specialist

**Company**: Red Bull
**Location**: Sydney, New South Wales
**Work arrangement**: hybrid
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: FMCG

**Apply**: https://jobs.redbull.com/au-en/sydney-creator-marketing-specialist-ref31650n?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_94f0f09e-fb1

## Description

The Creator Marketing Specialist role focuses on increasing brand awareness, product relevance, and trust among content creators, influencers, and opinion leaders, particularly in the Active Lifestyle (Fitness) sector.

Responsibilities:

## Areas that play to your strengths

- **Build the Right Relationships & Network**

- Identify and develop relationships with creators whose organic reach adds value to the business in the Active Lifestyle (Fitness) playground.

- Understand each creator's interests, goals, and ambitions to build genuine connections and authentic relationships.

- Develop meaningful projects and activities that benefit both Red Bull and the creators.

- Collaborate with Product Experts to ensure creators are true product ambassadors.

- **Creator Marketing Execution in the Active Lifestyle (Fitness) Playground**

- Develop Creator Marketing initiatives across the calendar year with stakeholders in Sports, Brand & Field Marketing.

- Collaborate with the Brand team on tools required to support the program and ensure production and delivery align with brand guidelines.

- Monitor and report on the performance of Creator Marketing initiatives.

- **General Business Operations**

- Regularly monitor and report on the performance of Creator Marketing initiatives.

- Share learnings and successes with stakeholders.

- Contribute to project groups driving strategic and creative thinking.

- Own budget tracking and support the development of clear commercial business cases.

Requirements:

- Roughly 3 to 5 years' experience working with influencers, creators, opinion leaders, or high-profile talent within an FMCG, media, or agency environment.

- University degree in Marketing, PR, or Communications preferred.

- Exceptional relationship management skills required.

- Experience working with, negotiating, and evaluating agencies or external partners.

- Strong creative background with proven ability to bring ideas to life.

- Some knowledge in content production is essential, along with a strong understanding of each social/content platform.

- Travel 40-50%

## Skills

### Required
- relationship management
- content production
- creative thinking
- budget tracking

### Nice to have
- marketing
- PR
- communications
- influencer marketing

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Source: [Apply at jobs.redbull.com](https://jobs.redbull.com/au-en/sydney-creator-marketing-specialist-ref31650n?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)