# Paid Social and Search Marketing Leader

**Company**: CVS Health
**Location**: Woonsocket, RI
**Experience**: senior
**Job type**: full-time
**Salary**: $82,940.00 - $182,549.00
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://cvshealth.wd1.myworkdayjobs.com/en-US/CVS_Health_Careers/job/RI---Woonsocket/Senior-Manager--Paid-Social_R1084695?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_948f8306-e3f

## Description

We're building a world of health around every individual , shaping a more connected, convenient and compassionate health experience.

At CVS Health, you'll be surrounded by colleagues who care deeply, innovate with purpose, hold themselves accountable and prioritize safety and quality in everything they do.

The ideal candidate is a strategic and results-driven paid media leader with 7+ years of experience in paid social, performance marketing, digital media, or social search.

**Responsibilities**

- Demonstrated success leading paid social and social search programs.

- Expertise managing campaigns across major social advertising platforms.

- Strong analytical mindset with experience translating data into business decisions.

- Ability to develop audience strategies utilizing first-party and platform data.

- Experience leading testing, optimization, and performance measurement initiatives.

- Strong partnership skills across creative, analytics, CRM, loyalty, brand, and agency teams.

- Experience managing agencies, projects, and team members.

- Excellent communication, storytelling, and presentation skills.

- Ability to thrive in a fast-paced, performance-driven environment.

- Passion for innovation, experimentation, and continuous learning.

**Requirements**

- 7+ years of experience in paid social, performance marketing, digital media, or social search.

- Hands-on expertise across major social advertising platforms.

- Experience developing and managing full-funnel paid media strategies.

- Strong campaign optimization, budget management, and performance marketing expertise.

- Experience with paid social and search marketing integration.

- Strong analytical, reporting, and data interpretation skills.

- Experience partnering with creative teams to develop performance-focused content.

- Ability to build audience targeting and segmentation strategies.

- Strong communication, presentation, and stakeholder management skills.

- Experience leading projects, agencies, or team members in a marketing environment.

**Preferred Qualifications**

- Experience within retail, healthcare, or other consumer-facing industries.

- Experience leveraging CRM and first-party customer data for audience activation.

- Knowledge of marketing measurement methodologies, including MMM, MTA, and incrementality testing.

- Experience with influencer marketing, creator partnerships, and content amplification.

- Familiarity with influencer whitelisting, usage rights, and brand safety practices.

- Experience working within complex, highly matrixed organizations.

- Demonstrated success leading integrated paid media programs across multiple channels.

- Bachelor's degree preferred.

**Benefits**

- Medical, dental, and vision coverage.

- Paid time off.

- Retirement savings options.

- Wellness programs.

**Pay Range**

$82,940.00 - $182,549.00

## Skills

### Required
- paid social
- performance marketing
- digital media
- social search
- analytical skills
- communication skills
- project management

### Nice to have
- CRM
- influencer marketing
- marketing measurement methodologies
- influencer whitelisting
- usage rights
- brand safety practices

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Source: [Apply at cvshealth.wd1.myworkdayjobs.com](https://cvshealth.wd1.myworkdayjobs.com/en-US/CVS_Health_Careers/job/RI---Woonsocket/Senior-Manager--Paid-Social_R1084695?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)