# Marketing Manager

**Company**: Amazon
**Work arrangement**: onsite
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Entertainment
**Wikidata**: https://www.wikidata.org/wiki/Q456085

**Apply**: https://amazon.jobs/en/jobs/10417955/theatrical-marketing-manager-italy-amazon-mgm-studios-theatrical-marketing?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_9432a427-f69

## Description

We're seeking a dynamic Marketing Manager to design and implement innovative marketing campaigns for our theatrical releases in Italy.

Reporting to the Head of Theatrical Marketing, Italy, this role combines analytical process with creative vision to develop local strategies that drive audience engagement and box office performance in Italy.

**Key Job Responsibilities**

### Strategy & Planning

- Manage and optimise marketing budgets for assigned titles in Italy.

- Develop comprehensive marketing strategies and activation plans for titles releases in Italy.

- Analyse market trends and audience insights to refine local campaign positioning

- Set and monitor local campaign KPIs in collaboration with management

- Drive innovation in audience engagement strategies for local market

### Creative Execution

- Lead creative direction across all marketing assets in Italy

- Oversee localization of marketing materials and coordinate with international teams

- Maintain brand consistency while ensuring maximum creative impact for local marketing campaigns

- Direct and manage relationships with external creative partners

### Media & Collaborations

- Develop and execute strategic media plans for Italy

- Collaborate with media agencies on local campaign optimization

- Foster strategic brand and media collaboration in Italy

- Align with International Media lead on best practices

### Stunts & Activations

- Spearhead special projects and events to drive awareness in Italy

- Manage external agencies and stakeholders in local campaign execution

### Cross-Functional Leadership

- Collaborate with Content Marketing Manager, Italy on local campaign development

- Coordinate with distribution, PR, digital, and international teams

- Ensure optimal theatrical visibility through distribution channels in Italy

- Provide creative leadership and inspire innovative solutions

**Basic Qualifications**

- Proven track record in end-to-end campaign development

- Comprehensive understanding of traditional and digital advertising channels

- Strong stakeholder management and cross-functional collaboration skills

- Excellence in communication, presentation, and organization

- Adaptability and superior multitasking abilities

- Verbal and written fluency in Italian and English

**Preferred Qualifications**

- Outstanding problem-solving capabilities

- Confident group presenter and collaborator

- Strong verbal and written communication skills

- Creative thinking and innovative approach to campaigns

- Passionate knowledge of media, movies, and entertainment

- Entertainment industry experience preferred

## Skills

### Required
- traditional and digital advertising channels
- stakeholder management
- cross-functional collaboration
- communication
- presentation
- organization
- Italian
- English

### Nice to have
- problem-solving
- group presentation
- verbal and written communication
- creative thinking
- media
- movies
- entertainment

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Source: [Apply at amazon.jobs](https://amazon.jobs/en/jobs/10417955/theatrical-marketing-manager-italy-amazon-mgm-studios-theatrical-marketing?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)