# Marketing Manager USA

**Company**: Fanatec
**Location**: Milpitas, CA
**Work arrangement**: onsite
**Experience**: mid
**Job type**: full-time
**Salary**: $90,000—$145,000 USD
**Category**: Marketing
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q107448089

**Apply**: https://edix.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/8653
**Canonical**: https://yubhub.co/jobs/job_93def67e-ec5

## Description

FANATEC is seeking an enthusiastic Marketing Manager USA to join our marketing team of sim racing experts. The Marketing Manager USA will lead the execution of go-to-market strategies for Fanatec in the United States, driving impactful campaigns and consistent brand messaging tailored to the US market.

Key Responsibilities:

* Develop and execute go-to-market plans for new product launches and campaigns in the US and Canada
* Tailor messaging, asset delivery, and activation strategies for the US audience
* Align US marketing activities with global brand strategy and guidelines

Cross-Functional Collaboration:

* Act as liaison with US retail and event partners (e.g., Micro Center, Best Buy, motorsport events)
* Coordinate with sales, social media, web, and influencer teams to ensure cohesive execution
* Support US-specific activations and localization efforts

Team & Stakeholder Management:

* Collaborate with the creative, social media, and influencer teams to drive US campaign success
* Foster smooth collaboration and clear communication between US and global marketing Teams
* Mentor and support US-based marketing staff as the team grows
* Interact with the local marketing teams of other BUs within Corsair

Strategic & Operational Support:

* Serve as a strategic partner to the Director of Marketing, contributing to budget planning and resource allocation for the US market
* Supporting eCommerce and UX teams by providing US market insights and localization guidance for merchandising, product pages, and promotional strategies—helping ensure online content and offers resonate with US customers
* Help define and implement scalable marketing processes for the US region
* Provide regular reporting and insights on campaign performance, market trends, and opportunities

Localization & Regional Support:

* Adapt global content and campaigns for US relevance, including geo-specific messaging and activations
* Collaborate with Marketing Manager EMEA/RoW and other regional leads to ensure best practices and market alignment

Qualifications:

* Bachelor’s degree in marketing, communications, business, or demonstrable alternative experience
* 5+ years of end-to-end marketing experience in gaming, motorsport, or consumer tech with proven US market ownership
* Track record of leading US go-to-market plans (launch calendars, promotions, retail activations, creator/influencer programs)
* Must be located in the United States; work authorization in the US required
* Strong verbal and written communication skills in English

Skills and Competencies:

* Passion for motorsport (e.g., NASCAR, IndyCar, Formula 1, WEC, WRC) and/or sim racing titles (e.g., iRacing, Assetto Corsa, Gran Turismo, Forza Motorsport)
* Competence with affiliate/influencer marketing and community-aligned activations that build trust and advocacy
* Exceptional cross-functional collaboration—comfortable coordinating with sales, retail partners, web, social, and operations
* Willingness to travel within the USA to meet partners and customers in person
* Highly organized self-starter who brings well-reasoned ideas, backed by facts and performance data; thrives in fast, iterative environments

Reporting & Collaboration:

* Reports to: Director Marketing—provides weekly performance and insights, owns US calendar and budget planning
* Dotted line to: Marketing Manager EMEA/Global—ensures alignment with global processes, brand guidelines, and knowledge sharing

What We Offer:

* Access to cutting-edge sim racing gear and studio facilities
* Opportunities to attend major US events and collaborate with top-tier partners
* A passionate, collaborative team shaping the future of sim racing

How to Apply:

Please include a cover letter with your resume outlining your US campaign experience and your interest in motorsport/sim racing. Applications without a cover letter will not be considered.

## Skills

### Required
- Marketing
- Gaming
- Motorsport
- Sim Racing
- Affiliate/Influencer Marketing
- Community-Aligned Activations
- Cross-Functional Collaboration
- Verbal and Written Communication
- English

### Nice to have
- Passion for Motorsport
- Competence with Affiliate/Influencer Marketing
- Exceptional Cross-Functional Collaboration
- Willingness to Travel