# Director, Enterprise Content Strategy & Newsrooms

**Company**: The Cigna Group
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: 152,300 - 253,800 USD
**Category**: Communications
**Industry**: Healthcare

**Apply**: https://cigna.wd5.myworkdayjobs.com/en-US/cignacareers/job/Bloomfield-CT/Editor-in-Chief---Head-of-Newsroom_26008171?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_93b95139-d4c

## Description

The Cigna Group is seeking a strategic, audience-focused leader to oversee enterprise content strategy and owned external content across The Cigna Group, Cigna Healthcare and Evernorth Health Services Newsrooms.

This leader will build and direct an integrated enterprise content system that translates business priorities, customer and patient needs, clinical expertise, data and research, and public affairs insights into clear, credible and useful content. The role will connect enterprise storytelling across owned, earned, paid, social, executive and internal channels so that priority stories are planned together, reach the right audiences, and deliver measurable business and reputation impact.

**Key Responsibilities:**

- Lead enterprise content strategy: Define and continually evolve the enterprise content strategy in alignment with The Cigna Group’s business strategy, enterprise narrative and priority audiences.

- Oversee The Cigna Group’s enterprise Newsrooms: Set the vision, distinctive role and strategic priorities for The Cigna Group, Cigna Healthcare and Evernorth Health Services Newsrooms.

- Establish enterprise governance and operating discipline: Lead a cross-functional enterprise planning forum that prioritizes key topics, audiences, moments and outcomes.

- Use data, search and AI to improve content impact: Refine content measurement framework aligned to audience, reputation and business outcomes.

**Ideal Candidates:**

- 12 or more years of experience in enterprise content strategy, corporate communications, content marketing, brand journalism, digital publishing, editorial leadership or a related field.

- Demonstrated experience leading content strategy across a large, matrixed organization with multiple businesses, brands or stakeholder groups.

- Proven ability to connect business strategy and audience needs to content priorities, distribution strategies and measurable outcomes.

**Preferred Qualifications:**

- Experience in health care, financial services or another highly regulated industry.

- Experience overseeing multiple owned-content properties or a federated content model.

- Familiarity with content-management platforms, audience analytics, social listening and enterprise workflow tools.

**Benefits:**

- Comprehensive range of benefits, including medical, vision, dental, and well-being and behavioral health programs.

- 401(k), company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year, paid holidays, and leaves of absence.

**Salary:**

- Anticipated annual salary of 152,300 - 253,800 USD / yearly, depending on relevant factors, including experience and geographic location.

**About The Cigna Group:**

- Dedicated to improving the health and vitality of those they serve.

## Skills

### Required
- enterprise content strategy
- corporate communications
- content marketing
- brand journalism
- digital publishing
- editorial leadership
- audience analytics
- content performance measurement
- SEO
- AI-driven discovery practices
- integrated communications
- content governance
- editorial planning processes
- cross-functional operating models

### Nice to have
- health care
- financial services
- highly regulated industry
- owned-content properties
- federated content model
- content-management platforms
- social listening
- enterprise workflow tools
- AI-enabled content workflows
- answer-engine optimization
- generative-engine optimization

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Source: [Apply at cigna.wd5.myworkdayjobs.com](https://cigna.wd5.myworkdayjobs.com/en-US/cignacareers/job/Bloomfield-CT/Editor-in-Chief---Head-of-Newsroom_26008171?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)