# Regional Marketing Manager, DACH

**Company**: Stripe
**Location**: Berlin
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://job-boards.greenhouse.io/stripe/jobs/8288541?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_937c15e3-96d

## Description

## Job Overview

As a Regional Marketing Manager, DACH, you will lead marketing strategy and plan execution for the DACH region and serve as the primary Marketing partner on the DACH Leadership Team.

## Responsibilities

- Define and own the integrated DACH marketing strategy, turning business goals, market dynamics, and competitive context into clear priorities.

- Partner with DACH GTM leadership, Sales, Sales Development, and Partnerships to set shared priorities, join business and pipeline reviews, and focus investment on the highest-value opportunities.

- Build and oversee a full-funnel DACH marketing plan across brand, demand generation, account-based marketing, pipeline acceleration, executive engagement, and customer advocacy.

- Develop industry and account programs for strategic customers and high-potential prospects, helping Sales engage the right stakeholders with relevant messages.

- Bring together EMEA and global teams, including Demand Generation and Product Marketing, to deliver the DACH plan, working with Sales, Product, Solutions Engineering, Partnerships, and Communications.

- Build Stripe’s brand and local presence in DACH through regional customer stories, partner programs, and executive, industry, and ecosystem engagement, including activation around Stripe flagship and third-party events.

- Own metrics across demand, pipeline, opportunity progression, priority-account engagement, and return on investment. Use results to improve programs and stop or change those that aren’t delivering.

- Represent DACH across EMEA and global marketing teams, bringing market insight into planning and sharing successful programs across markets.

## Requirements

- 10+ years of B2B marketing experience, including ownership of planning and investment for a country, region, or comparably broad portfolio in enterprise technology or another complex B2B environment.

- Deep understanding of the German and wider DACH business and technology markets, including enterprise buying dynamics and local ecosystems.

- Proven record of partnering with senior Sales and GTM leaders and aligning cross-functional teams without direct authority.

- Experience leading integrated programs across several marketing disciplines, drawing on regional and global specialist teams.

- Ownership of annual budgets and multi-program portfolios, with evidence of using commercial results to prioritize investment.

- Fluency in German and English, with the ability to explain technical concepts and present complex strategies to executive audiences.

- Sound judgment and comfort making decisions when priorities compete or information is incomplete.

## Skills

### Required
- B2B marketing
- marketing strategy
- demand generation
- account-based marketing
- pipeline acceleration
- executive engagement
- customer advocacy
- budget management
- German
- English

### Nice to have
- payments
- financial technology
- commerce
- B2B cloud services
- complex and highly competitive technology category
- enterprise executives
- buying groups
- local brand relevance
- thought leadership
- influence strategies

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/stripe/jobs/8288541?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)