# Platform Marketing Lead

**Company**: Affirm
**Location**: Remote Canada
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $89,000 - $139,000
**Category**: Marketing
**Industry**: Finance

**Apply**: https://job-boards.greenhouse.io/affirm/jobs/8012916003?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_92724a37-f06

## Description

At Affirm, we exist for the moments that matter,giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most.

The Revenue team drives Affirm's top-line growth through strategic partnerships, growth initiatives, and go-to-market execution. We acquire, retain, and expand merchant relationships across eCommerce, in-store, telesales, and the Affirm app.

We're looking for a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through Affirm's platform and ISV channels. You'll identify the right marketing channels for each opportunity, build integrated campaigns, and use performance data to improve results.

**What Success Looks Like**

- Launch integrated merchant acquisition and activation programs through priority platforms and ISVs.

- Select the right channel mix based on the audience, objective, funnel stage, and available evidence.

- Connect campaign activity to merchant acquisition, launch, activation, pipeline, GMV, or revenue.

- Identify where performance is breaking down and recommend what to continue, change, or stop.

- Build messaging, campaign briefs, content, partner assets, and measurement plans.

- Develop strong working relationships with platform partners and internal teams.

- Turn successful campaigns into reusable playbooks, templates, and channel practices.

**What You'll Do**

- Own channel strategy and execution for a defined set of platform marketing programs.

- Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant.

- Build campaign briefs, content, partner toolkits, presentations, and performance recaps.

- Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch.

- Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.

- Analyze performance and recommend where to invest, optimize, test, or stop.

- Learn the business models, audiences, and operating styles of different platform partners.

- Manage multiple programs while making clear priority and capacity tradeoffs.

**What We Look For**

- 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing.

- Experience selecting and managing multiple marketing channels against a defined business objective.

- A track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes.

- Strong analytical judgment, including the ability to make decisions when attribution or performance data is incomplete.

- Hands-on experience building campaign briefs, messaging, content, presentations, or performance reports.

- Strong project management across multiple concurrent workstreams.

- Ability to learn new products, audiences, and business models quickly.

- Clear recommendations, personal ownership, and willingness to handle execution details.

- Strong cross-functional communication and stakeholder management.

**Pay Grade**

- I Equity Grade - 4 Employees new to Affirm typically come in at the start of the pay range.

**Benefits**

- Health coverage at no cost: We cover 100% of premiums for employees and their dependents.

- Spending stipends: Monthly stipends support your tech setup, and the ability to choose health and wellness options that are right for you.

- Time off to recharge: Flexible time off and generous holiday calendars help you rest when you need to.

- Own a piece of what you build: Our employee stock purchase plan (ESPP) lets you buy Affirm stock at a discount.

## Skills

### Required
- integrated marketing
- channel marketing
- growth marketing
- lifecycle marketing
- demand generation
- product marketing
- analytical judgment
- project management
- cross-functional communication

### Nice to have
- platform marketing
- partner marketing
- ISV channels

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/affirm/jobs/8012916003?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)