# YouTube Entertainment Community Lead

**Company**: BBC
**Location**: Salford, MAN
**Experience**: senior
**Job type**: fixed-term
**Salary**: £42,000 - £52,000
**Category**: Communications
**Industry**: Media

**Apply**: https://careers.bbc.co.uk/job/Salford-YouTube-Entertainment-Channel-Lead-MAN-M50-2QH/1374732457/?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_9263061e-d0d

## Description

The BBC Youth Audiences team is seeking a YouTube Entertainment Community Lead to grow and manage the audience for a new entertainment channel targeting UK 16-34-year-olds.

The successful candidate will report to the YouTube Entertainment Editor and will be responsible for driving engagement, community growth, and channel operations, creating a distinctive voice and building loyal audiences across YouTube and social platforms.

Key responsibilities include:

- Leading audience and community management, creating a distinctive and engaging channel voice

- Managing weekly publishing schedules across YouTube, including long-form content, Shorts, and supporting social posts

- Driving community engagement through comments, polls, posts, live chats, and other YouTube tools

- Developing initiatives that increase audience loyalty, repeat viewing, and deeper engagement

- Collaborating with editorial teams to identify audience interests, conversations, and emerging trends

- Optimising content using YouTube best practices, including titles, descriptions, tags, thumbnails, testing, and publishing strategies

- Monitoring community health and performance, maintaining workflows and reporting, and supporting audience growth across YouTube, TikTok, and Instagram

The ideal candidate will have significant experience building and growing online communities within entertainment, youth, creator, or social-first brands, as well as proven success engaging 16-34-year-old audiences across YouTube and other social platforms.

In return for your hard work, you will receive a competitive salary package, a flexible 35-hour working week, 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme, and discounted dental, health care, and gym.

## Skills

### Required
- YouTube community features
- audience engagement strategies
- platform analytics
- content publishing
- social media management
- audience data analysis
- editorial skills
- organisational skills
- communication skills

### Nice to have
- experience launching or growing a YouTube channel
- experience working with creator, entertainment or talent-led content
- basic editing and asset creation skills
- understanding of public service media

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Source: [Apply at careers.bbc.co.uk](https://careers.bbc.co.uk/job/Salford-YouTube-Entertainment-Channel-Lead-MAN-M50-2QH/1374732457/?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)