# Post-Sale Tracking Engineer & Digital Insights Analyst **Company**: Cigna Healthcare **Location**: Bengaluru, India **Experience**: senior **Job type**: full-time **Category**: Data Science **Industry**: Healthcare **Apply**: https://cigna.wd5.myworkdayjobs.com/en-US/cignacareers/job/Bengaluru-India/Program-Management-Analyst---Cigna-Healthcare_26012949?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_922172f1-69c ## Description The Post-Sale Tracking Engineer & Digital Insights Analyst will lead the development of reporting, analysis, and insight generation across post-sale digital experiences for International Health Customer Experience. The role involves designing, implementing, governing, and maintaining the digital measurement framework and tagging across post-sale digital platforms. Key Responsibilities: ### Post-Sale Digital Insights and Reporting - Run and continuously improve the post-sale digital insights reporting strategy, dashboards, and recurring performance reports. - Develop clear executive summaries, experience scorecards, and diagnostic views for leadership, Product, Customer Experience, and Technology stakeholders. - Create regular insight narratives explaining performance trends, material risks, data limitations, priority opportunities, and recommended actions. - Support the Post-Sale Digital Analytics Lead in preparing and running digital insights governance forums. ### Digital Measurement and Instrumentation - Design, implement, and maintain digital tracking frameworks across member-facing digital platforms. - Define event-tracking requirements, measurement specifications, and tagging architecture for new or updated features and existing customer journeys. - Partner with Product Managers, UX teams, developers, and platform owners to embed analytics requirements into delivery processes. - Develop and maintain measurement plans, event taxonomies, data dictionaries, and implementation documentation. - Ensure tracking coverage across priority journeys. ### Generate Actionable Customer and Journey Insights - Analyze priority post-sale journeys to identify friction, failure, confusion, abandonment, repeat attempts, and recovery behavior. - Conduct deep-dive analysis into journey performance, experience breakdowns, and emerging customer pain points. - Translate analysis into practical recommendations and prioritization opportunities for Product, Customer Experience, Technology, and Operations teams. - Track the impact of digital improvements, releases, and experience interventions, and identify where further action is required. - Differentiate between observed findings, potential hypotheses, and areas where evidence is insufficient. ### Analytics Platform Configuration and Administration - Configure, maintain, and support analytics platforms used across the post-sale analytics ecosystem. - Support implementation and governance across Google Analytics 4, Adobe Analytics / Adobe Customer Journey Analytics, Dynatrace, Verint, and other approved platforms. - Manage platform configuration standards, access requirements, implementation controls, and technical documentation. - Coordinate with Enterprise Analytics teams, Technology partners, and external vendors on tagging enhancements, integrations, and upgrades. ### Other Key Responsibilities - Bring together digital behavior, Voice of Customer, technical performance, operational outcomes, and support-demand data to create a connected experience view. - Triangulate evidence across multiple data sources rather than interpreting individual metrics in isolation. - Create and maintain trusted event definitions, calculated measurement logic, and analytics-ready datasets. - Develop Dashboards and Self-Service Reporting, and Support Measurement and Reporting Governance. - Stakeholder Engagement and Insight Storytelling. Qualifications and Experience: - Bachelor’s degree in data Analytics, Statistics, Economics, Business Analytics, Computer Science, Digital Marketing, Engineering, or a related discipline. - 3+ years of experience in digital analytics, product analytics, customer experience analytics, business intelligence, or a related insights role. - Experience in digital analytics implementation, analytics engineering, web or app analytics, product analytics, or a similar technical analytics role. - Experience analyzing websites, mobile applications, portals, or other digital products and customer journeys. - Hands-on experience implementing tracking for websites, mobile applications, portals, or other digital products, including experience with analytics tagging for React native apps. - Experience developing dashboards, recurring reporting, and senior-stakeholder insight presentations. - Experience collaborating with Product, Technology, UX, Analytics, and external implementation partners. Technical Knowledge and Skills: - Proficiency in data preparation, exploration, visualization, trend analysis, and diagnostic analysis. - Hands-on knowledge of Google Analytics 4, Google Tag Manager & Adobe Customer Journey Analytics. - Familiarity with data sources such as Verint, Medallia, Appbot, Dynatrace is beneficial. - Good-to-have experience with reporting and visualization tools such as Power BI, Tableau, or Qlik, practical SQL capability, including joining and reconciling multiple datasets and creating reusable analytical datasets. - Familiarity with APIs, data-integration concepts, digital performance tools such as Dynatrace, and reporting platforms. Professional Competencies: - Strong analytical thinking and structured problem-solving skills. - Excellent written, visual, and verbal storytelling skills, with the ability to make complex findings clear and actionable. - High attention to detail and commitment to accurate, reproducible, and well-documented analysis. - Strong collaboration and stakeholder-management skills across technical and non-technical teams. - Customer-focused, curious, proactive, and comfortable constructively challenging assumptions. - Ability to manage multiple priorities and deliver with both speed and accuracy. - Ability to interpret and present analytical findings with statistical rigour, clearly distinguishing meaningful patterns from normal variation and communicating assumptions, uncertainty, data limitations, and the strength of available evidence. ## Skills ### Required - Google Analytics 4 - Adobe Analytics - Dynatrace - Verint - SQL - Power BI - Tableau - Qlik ### Nice to have - React native - JavaScript - Data Integration - APIs --- Source: [Apply at cigna.wd5.myworkdayjobs.com](https://cigna.wd5.myworkdayjobs.com/en-US/cignacareers/job/Bengaluru-India/Program-Management-Analyst---Cigna-Healthcare_26012949?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)