# Staff Product Marketing Manager

**Company**: Cockroach Labs
**Location**: New York, NY
**Work arrangement**: hybrid
**Experience**: staff
**Job type**: full-time
**Salary**: $158,000-$208,900 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/cockroachlabs/jobs/7372521?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_921615b6-237

## Description

## Job Overview

We're looking for a Staff Product Marketing Manager to join our PMM team during a pivotal period of growth. This is a high-ownership role at the center of everything Cockroach Labs does: you'll own the go-to-market for a defined portfolio of product areas, serve as the go-to-market lead for our company rebrand , the biggest brand moment in our history , and act as a launch bench across one of the densest release calendars we've ever shipped.

## Responsibilities

- Positioning and messaging for your portfolio: Develop, test, and deliver compelling positioning and value propositions for your product areas.

- Rebrand go-to-market: Lead the cross-functional go-to-market program for the company rebrand.

- Product launches and releases: Drive launch-grade execution for the releases in your areas and serve as a shared launch bench for marquee GA moments.

- Content and bill of materials: Create high-impact collateral that communicates real customer value.

- Sales enablement: Build training and enablement that Sales actually uses.

- Market and competitive intelligence: Analyze industry trends, customer needs, and the competitive landscape.

- Cross-functional GTM collaboration: Operate as a trusted partner to Product Management, Education, Demand Generation, and Sales.

## Expectations

- In your first 30 days, you'll go deep on the product, your journeys, and our go-to-market strategy.

- By 60 days, you'll have refined messaging for your portfolio, taken ownership of the rebrand go-to-market workstream, and built the launch plan for the next release cycle.

- By 90 days, you'll be executing in full: launches shipping on your playbook, rebrand milestones on track, enablement delivered to Sales, and an operating rhythm established with Product, Demand Generation, Content, and AR/PR.

## Requirements

- 8+ years of professional experience, including 5+ years in enterprise software/SaaS product marketing.

- Enterprise infrastructure or developer-tools experience.

- Exceptional technical-to-business translation ability.

- Launch leadership: you've run complex, cross-functional launches end to end.

- Strong writing chops: you produce unique, personable long-form content.

- Analytical rigor: you use win/loss analysis, product analytics, and pipeline data to inform strategy.

- The ability to thoughtfully use LLMs to radically improve PMM effectiveness.

- A track record of operating cross-functionally with product, engineering, and sales as a trusted advisor.

## Nice to Have

- Experience marketing against cloud-native default databases.

- Experience positioning observability, AIOps, or AI-assisted products.

- Familiarity with data integration and streaming ecosystems.

- Experience building or running competitive intelligence programs.

## Benefits

- Stock Options

- Medical Insurance

- Vision Insurance

- Dental Insurance

- Life and Disability Insurance

- Professional Development Funds

- Flexible Time Off

- Paid Holidays

- Paid Sick Days

- Paid Parental Leave

- Retirement Benefits

- Mental Wellbeing Benefits

- And more!

## Salary

The annual anticipated base salary range for U.S. candidates for this role is $158,000-$208,900 USD.

## Skills

### Required
- enterprise software/SaaS product marketing
- technical-to-business translation
- launch leadership
- strong writing chops
- analytical rigor
- cross-functional collaboration

### Nice to have
- marketing against cloud-native default databases
- positioning observability, AIOps, or AI-assisted products
- familiarity with data integration and streaming ecosystems
- experience building or running competitive intelligence programs

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/cockroachlabs/jobs/7372521?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)