# Intern - Branch Digital Activation (Damansara Intan)

**Company**: Prudential
**Location**: Damansara Intan, Selangor
**Work arrangement**: onsite
**Experience**: entry
**Job type**: internship
**Category**: Finance
**Industry**: Finance

**Apply**: https://prudential.wd3.myworkdayjobs.com/en-US/prudential/job/Selangor/Intern---Branch-Digital-Activation--Damansara-Intan-_26050540?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_91393b4b-d89

## Description

Prudential's purpose is to be partners for every life and protectors for every future.

As an Intern - Branch Digital Activation, you will act as a Digital Ambassador at branches, proactively engaging walk-in customers and completing transactions via PRUServices or PruBSN Touch.

**Responsibilities**

- Act as a Digital Ambassador at branches: Proactively engage walk-ins customers and complete transactions via PRUServices or PruBSN Touch.

- Promote digital awareness at branch by maintaining simple in-branch prompts and explain key benefits.

- Deliver end-to-end PRUServices registration support, including step-by-step guidance on registration, password setup, and first-time login.

- Guide customers to complete common self-service journeys while reinforcing safe digital practices.

- Troubleshoot basic access issues and escalate complex cases to supporting team.

- Act as the first point of contact for walk-in customers, proactively managing queues and guiding suitable cases to self-service channels.

- Capture and log customer feedback and pain points and provide weekly insights to Customer Engagement/Digital Solutions teams.

- Support adoption data analysis: maintain a simple branch-level tracker and highlight trends/opportunities to improve PRUServices usage.

**Key Assignment Work**

- Assisted Digital Onboarding & Customer Engagement

- Apply effective communication and customer interaction skills to guide walk-in customers through PRUServices registration and usage.

- Explain digital tools in a simple and clear manner to customers.

- Learn basic principles of customer experience and service management.

- Digital Adoption & Change Exposure

- Support the branch's strategic shift from manual servicing to digital self-service.

- Observe customer reactions and resistance to digital tools.

- Learn how organisations encourage change through assisted adoption.

- Observation & Insight Documentation

- Observe and document common customer questions, difficulties faced during onboarding, and reasons customers prefer branch visits.

- Adoption Analytics & Campaign Initiatives

- Use Excel to track branch adoption and report findings.

- Identify key customer segments and touchpoints to suggest targeted nudges for PRUServices.

- Partner with CE to design, execute, and evaluate campaign initiatives.

- Queue Management

- Facilitate smooth branch front-desk operations by directing walk-in customers to the appropriate service channel.

- Contribute to decreased waiting times by assisting customers with quick digital transactions.

- Collaborate effectively with branch staff to manage peak-hour traffic.

- Ad-hoc and Admin task

- Prepare and maintain approved PRUServices onboarding materials.

- Maintain accurate and timely records for reporting purposes.

- Perform other reasonable administrative tasks assigned by the reporting manager/mentor.

**Requirements**

- Good Communication Skills

- Tech savvy

- Social Skills

- Microsoft Excel – skilled in analysis and reporting key observations

**Learning Outcomes**

- Understand how digital services support customer experience in a corporate organisation.

- Gain real customer engagement and service exposure.

- Develop communication, observation, and basic analytical skills.

- Experience how digital adoption is implemented on the ground.

- Build practical presentation and storytelling skills.

- Strengthen data literacy: collect, clean, and analyse data and translate findings into actionable items.

- Learning the basics of campaign planning.

## Skills

### Required
- Good Communication Skills
- Tech savvy
- Social Skills
- Microsoft Excel

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Source: [Apply at prudential.wd3.myworkdayjobs.com](https://prudential.wd3.myworkdayjobs.com/en-US/prudential/job/Selangor/Intern---Branch-Digital-Activation--Damansara-Intan-_26050540?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)