# Growth Marketing Lead, Paris

**Company**: Canva
**Location**: Paris, IDF
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.smartrecruiters.com/Canva/6000000001466266-growth-marketing-lead-paris?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_912386bf-0ca

## Description

Join the team empowering the world to design at Canva, a rapidly growing company with a mission to make design accessible to everyone.

As the Growth Marketing Lead for France, you will be the analytical media expert partnering with the creative strategist and broader marketing team in France to drive great incremental returns on media investments.

Responsibilities:

- Own day-to-day media buying, optimisation, and pacing across multiple channels in France.

- Translate France priorities into concrete strategy and plans in partnership with the Global Growth Marketing team and France Country Team.

- Set the media mix, lead budget allocation review processes, and own the experiment roadmap.

- Partner with the Data team to run incrementality studies, interpret and calibrate our MMMs, utilise MMP and platform form data where appropriate.

- Translate performance data into clear creative insights, sharing learnings with Growth Creative pods.

- Actively manage creative rotation: scale top-performing assets, pause low performers, and proactively flag refresh needs.

- Evaluate audience segmentation, targeting, and bidding strategies, proposing improvements and experiments across the region.

- Work closely with the creative team to maximise TikTok Content Suite and champion best practices in modern content formats.

- Level up creative cohort analysis and bring unique insights into how we are running our creative flywheel.

- Lead formulation, implementation, and learning cycles through CRO initiatives across channels.

- Improve performance marketing systems and workflows, with a focus on automation, adopting AI tooling, and building reusable systems.

Requirements:

- Proven hands-on experience in media buying and budget management across major platforms.

- Strong optimisation mindset and confidence making data-driven decisions.

- Proven experience collaborating with creative teams to improve performance through structured testing and iteration.

- Cross-channel growth mindset, able to evaluate trade-offs, dynamically shift investment, and prioritise incremental impact.

- Familiarity with MMM, lift studies, and incrementality testing.

- Experience with creative testing frameworks or sprint-based experimentation.

- Experience working iteratively with a creative team led by a creative strategist.

- Experience improving funnels into Apps and Web-based products.

- Comfortable working cross-functionally in a remote, multi-market environment.

- French and good English, with a feel for market context.

Benefits:

- Equity packages

- Inclusive parental leave policy

- Annual Vibe & Thrive allowance

- Flexible leave options

## Skills

### Required
- media buying
- budget management
- optimisation
- data analysis
- creative collaboration
- cross-channel growth
- MMM
- incrementality testing
- creative testing
- CRO

### Nice to have
- French
- English

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Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/Canva/6000000001466266-growth-marketing-lead-paris?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)