# Senior Principal, Individual Contributor - Change Enablement

**Company**: Workday
**Location**: Pleasanton, CA
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $210,600 USD - $316,000 USD
**Category**: Operations
**Industry**: Technology

**Apply**: https://workday.wd5.myworkdayjobs.com/en-US/Workday/job/USA-CA-Pleasanton/GTM-Change-Enablement-Senior-Principal_JR-0110724-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_90f5620e-0ec

## Description

We are seeking an experienced Change Enablement professional to serve as the senior voice for change and adoption across our Go-to-Market (GTM) systems landscape.

As a P6 Senior Principal, Individual Contributor, your immediate focus will be the enablement strategy for our GTM transformation program, a critical, high-visibility initiative reshaping how GTM teams sell, service, and grow our business.

**Responsibilities:**

- Own the change enablement strategy for the GTM transformation program, defining the overall approach, sequencing, and readiness plan that aligns with the program's milestones and business outcomes.

- Serve as a senior spokesperson and trusted advisor for change enablement to GTM leadership (Sales, Customer Success, Marketing, RevOps) and Business Technology stakeholders.

- Exercise wide latitude in shaping objectives and approach for critical, often ambiguous GTM systems initiatives.

- Define persona-based enablement campaigns tailored to distinct GTM audiences.

- Champion the responsible use of AI in both the enablement approach and the GTM systems being adopted.

- Partner with GTM Transformation program leadership to translate complex systems and process change into clear enablement plans, communications, and training.

- Create high-quality, consumable enablement materials.

- Curate and share GTM transformation success stories, capturing measurable wins and lessons learned.

- Define and track adoption and business-outcome metrics specific to GTM systems and processes.

- Collaborate cross-functionally with GTM systems product/engineering teams, enablement and communications peers, and Business Technology.

**Qualifications:**

- 12+ years of experience in change management, GTM/CRM systems enablement, IT communications, or a related field.

- Direct exposure to enablement for GTM systems (e.g., Salesforce/CRM, CPQ, quote-to-cash).

- Demonstrated experience defining and leading enablement strategy for critical, ambiguous initiatives.

- Experience leveraging, or critically evaluating the use of, AI tools and technologies.

**Salary Range:** $210,600 USD - $316,000 USD

**Flexible Work:** We combine in-person time and remote work, requiring at least 50% of time each quarter in the office or in the field.

**Benefits:** Workday offers a comprehensive benefits package, including annual refresh stock grants, bonus plans, and more.

## Skills

### Required
- change management
- GTM systems enablement
- AI tools
- communications

### Nice to have
- Salesforce/CRM
- CPQ
- quote-to-cash
- AI-assisted selling

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Source: [Apply at workday.wd5.myworkdayjobs.com](https://workday.wd5.myworkdayjobs.com/en-US/Workday/job/USA-CA-Pleasanton/GTM-Change-Enablement-Senior-Principal_JR-0110724-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)