# Head of Pru Prime

**Company**: Prudential
**Location**: Metro Manila
**Experience**: executive
**Job type**: full-time
**Category**: Finance
**Industry**: Finance

**Apply**: https://prudential.wd3.myworkdayjobs.com/en-US/prudential/job/Metro-Manila/Head-of-Pru-Prime_26060403?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_909c3ace-2f1

## Description

Prudential's purpose is to be partners for every life and protectors for every future.

The Head of Pru Prime role is responsible for driving the strategic growth, profitability, and market leadership of the organisation's High Net Worth (HNW) client segment.

**Job Accountabilities**

### Business Strategy & Growth

- Develop and execute a comprehensive HNW strategy aligned with enterprise growth and profitability targets.

- Drive consistent double-digit growth across HNW portfolio, including premium income, AUM, and client acquisition.

- Identify and penetrate niche HNW segments through data-driven market insights and competitive intelligence.

- Oversee nationwide HNW business performance and expansion initiatives.

### Distribution Leadership & Sales Activation

- Lead and enable financial advisors and distribution channels to effectively capture HNW opportunities.

- Drive key performance metrics including client acquisition, case size, persistency, and advisor productivity.

- Build scalable sales activation programs across agency and bancassurance channels.

- Strengthen strategic partnerships to enhance HNW client reach and engagement.

### Product & Solutions Development

- Lead the design and enhancement of insurance and wealth solutions tailored to HNW clients.

- Drive product innovation in response to evolving client needs, market conditions, and competitor landscape.

- Collaborate with product, actuarial, and investment teams to ensure differentiated value propositions.

- Champion integrated financial planning solutions including estate and wealth transfer strategies.

### Client Strategy & Market Positioning

- Establish the organisation as a trusted advisor for affluent and ultra-high-net-worth clients.

- Develop client-centric engagement models focused on personalized, holistic wealth solutions.

- Enhance brand positioning within the HNW segment through targeted campaigns and thought leadership.

- Deliver market insights and trends to internal and external stakeholders.

### Leadership & Capability Building

- Lead, coach, and develop a high-performing HNW leadership team and specialist advisors.

- Build advanced advisory capabilities in wealth planning, estate planning, and investment solutions.

- Serve as a subject matter expert and resource speaker on financial markets, sales strategy, and distribution effectiveness.

- Foster a culture of performance, innovation, and client-centricity.

### Performance Management & Governance

- Accountable for HNW segment financial performance, including revenue, profitability, and cost efficiency.

- Establish performance dashboards and reporting mechanisms for leadership review.

- Present regular business updates, insights, and strategies to senior leadership and regional stakeholders.

- Ensure compliance with regulatory requirements and internal governance standards.

### Compliance

- Ensure that all company policies, procedures, programs and instruction are carried out.

- Be familiar and understand Pru Life UK Compliance Standards.

**Knowledge (Certification - Technical, Product, Industry)**

- Proven track record in HNW or affluent segment business growth and strategy execution.

- Strong experience in sales distribution, agency management, and/or bancassurance.

- Expertise in insurance, investments, and wealth planning solutions.

- Certified Wealth Planner (CWP) or equivalent, Certified Estate Planner (CEP), Licensed Insurance Advisor and/or Investment Solicitor.

**Skills/Competencies critical to job success**

- Strategic thinking and market foresight.

- Strong commercial and financial acumen.

- Leadership and team development.

- Stakeholder management and executive communication.

- Innovation and client-centric design.

- Deep understanding of HNW client behaviors and expectations.

## Skills

### Required
- Strategic thinking
- Market foresight
- Commercial acumen
- Financial acumen
- Leadership
- Team development
- Stakeholder management
- Executive communication
- Innovation
- Client-centric design
- Wealth planning
- Estate planning
- Investment solutions
- Insurance
- Sales distribution
- Agency management
- Bancassurance

---

Source: [Apply at prudential.wd3.myworkdayjobs.com](https://prudential.wd3.myworkdayjobs.com/en-US/prudential/job/Metro-Manila/Head-of-Pru-Prime_26060403?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)