# Host Communications Strategy Lead

**Company**: Airbnb
**Location**: United States
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $160,000-$200,000 USD
**Category**: Marketing
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q63327

**Apply**: https://job-boards.greenhouse.io/airbnb/jobs/7944579?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_909b13b8-9fb

## Description

The Host Communications Strategy Lead will play a critical role in shaping the narrative around Airbnb's community efforts. This role will involve developing and executing communications strategies to drive adoption for key products and features, foster host success, and engender trust in Airbnb as hosts' platform of choice.

Responsibilities:

- Own positioning and launch communications plans for new features, products, and corporate/community updates.

- Establish engagement and business goals for key announcements and campaigns. Work with analysts and data scientists to develop KPI and measurement frameworks.

- Develop campaigns, draft messaging frameworks, and positioning decks, and oversee communications execution (including writing, creative, etc).

- Identify key audiences and segments to focus on, and build plans that support these goals.

- Work in partnership with owned one-way and two-way channel owners (Community Center, Resource Center, social, CX, email) to define editorial approach and messaging, then manage campaign-related feedback to the business to inform decision making

- Develop proactive and reactive communications plans

- Work with channel owners to report out on key reach and engagement metrics as well as relevant business metrics. Partner with the ops team to manage & distribute sentiment dashboards, both announcement-specific and ongoing.

- Champion the community and user in all decisions

- Oversee creative collaboration between product design, content strategy, community, and marketing teams

- Serve as both an individual contributor and a cross-functional leader

Your Expertise:

- 10+ years experience in marketing or communications, at a world-class tech company or startup. Experience in platform or community-driven businesses is a plus.

- Best-in-class verbal and written communicator. Strong writing background and editorial acumen a must.

- Ability to translate complicated product features and complex community policies (reviews, fees, cancellation policies) into clear, compelling narratives

- Writing samples and/or a portfolio of work to share

- Ability to lead and drive initiatives across a matrixed organization, solve problems, and influence cross-functional teams

- Experience managing through cross-functional teams

- Versed in product strategy, design, and development principles and processes

- Managed creative agencies and led creative production

- Conducted, synthesized, and applied user insights, research, and testing to marketing strategy

- Passion for Airbnb. Airbnb hosts are preferred.

This position is US-Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager.

## Skills

### Required
- marketing
- communications
- product strategy
- design
- development
- creative production
- user insights
- research
- testing
- cross-functional leadership

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/airbnb/jobs/7944579?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)