# Product Marketing Lead - EMEA

**Company**: Vanta
**Location**: Dublin, Ireland
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.ashbyhq.com/vanta/9dbd2b25-0735-43db-87b4-6acbbf012a1c?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_8f3de63e-79d

## Description

At Vanta, our mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease.

As a product marketer at Vanta, you’ll help bring this vision to life by defining the new category of trust management, shaping Vanta’s positioning and differentiators externally, and influencing our product and business roadmap.

As the EMEA Product Marketing lead, you will be responsible for bringing Vanta’s story to the EMEA audience to help us drive sustainable growth in the market. You’ll craft compelling messaging that’s tailored to the region, based on insights from buyer and market research. You’ll lead product launches to help amplify Vanta’s presence in the region, and partner closely with our product management team to identify growth opportunities for us to continue building our product.

**What you’ll do as a Product Marketing Lead at Vanta:**

- Define and manage go-to-market (GTM) strategy for Vanta’s business in EMEA tailored to the unique opportunities across the EMEA region

- Develop tailored messaging and positioning for EMEA based on market research and customer insights

- Partner with our EMEA growth team on the development and execution of targeted marketing campaigns

- Plan and execute large product launches

- Author compelling content for each stage of the customer journey

- Talk regularly to Vanta’s customers, analyze your own data, and understand our competitive landscape

- Partner closely with the EMEA team at Vanta – including demand gen, sales, customer success, and product,to help achieve our objectives in the market

- Refine Vanta’s pricing and packaging based on deep insights around the market, our product value, and customer needs

**How to be successful in this role:**

- Have 7+ years of Product Marketing experience, with an emphasis on B2B SaaS

- Have a deep empathy for users and an ability to adapt communication to best reach, engage and differentiate Vanta to your audience

- Enjoy working with data and pairing those quantitative conclusions with the qualitative conversations you have with users

- Find delight in understanding how things work and then explaining your newfound knowledge to others

- Must be based on London or Dublin, this role will be hybrid in-office

- Open to using AI to amplify their skills and strengthen their work

**What you can expect as a Vanta’n:**

- Industry-competitive salary and equity

- 100% covered medical, dental, and vision benefits with dependents coverage

- 16 weeks paid Parental Leave for all new parents

- Health & wellness stipend

- Remote workspace, internet, and mobile phone stipend

- Commuter benefits, including bike to work scheme and tax commuter ticket scheme

- Pension matching

- 25 days of Annual Leave per year

- 11 company-paid holidays

- Virtual team building activities, lunch and learns, and other company-wide events!

## Skills

### Required
- Product Marketing
- B2B SaaS
- Market Research
- Customer Insights
- Data Analysis
- Content Creation
- Project Management

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Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/vanta/9dbd2b25-0735-43db-87b4-6acbbf012a1c?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)