# Performance Marketing Manager (all genders)

**Company**: Holidu Hosts Italy S.r.l.
**Location**: Munich
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: Full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://holidu.jobs.personio.com/job/2742914?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_8ef0125d-5e9

## Description

You will be part of the Paid Search team, the growth engine of Holidu's Performance Marketing: we run Google Ads and Microsoft Ads across all Holidu domains and brands in Europe, on both sides of the marketplace - Guest (B2C, bookings) and Host (B2B, lead generation).

This role suits a proactive builder: strong numerical mindset, comfortable creating structure where none exists yet, at home in both strategy and hands-on execution.

Responsibilities:

- Own large-scale Search Engine Advertising across multiple European markets (Google Ads and Microsoft Ads), from account structure to value-based bidding that grows efficiently

- Challenge how we do paid search today: question our bidding logic, structures and processes, and bring perspectives we have not considered. With us, arguments and data weigh more than job titles

- Co-build internal marketing apps with Claude Code and GitHub, as a marketer, not an engineer

- Own your numbers end-to-end: find the improvement potential others walk past, run high-impact A/B tests across large budgets, decide with data, and turn results into playbooks instead of one-off learnings

- Pilot what is next in paid search: AI Max, the first generation of LLM advertising (OpenAI/ChatGPT Ads), and AI-powered workflows from anomaly detection to statistical analysis

Requirements:

- Hands-on paid search experience: 2+ years with Google Ads (Microsoft Ads is a plus)

- A sharp, quantitative mindset with real attention to detail: you find the truffles in the data. Comfort with SQL, statistics or a data language is a plus

- Ownership of business results: you think in outcomes, not processes, you build solutions rather than wait for instructions, and you can argue your case with solid data

- Genuine curiosity about AI in marketing: you have already used AI tools to change how you work, not just to draft texts, and you want to go much deeper

- Fluent English (our working language); any additional language is a plus

Benefits:

- Impact: Make a difference for hundreds of thousands of monthly users

- Growth: Take responsibility from day one and develop through regular feedback, workshops, and knowledge exchanges

- Personal Development: Use your learning budget and 2 extra study days for conferences, books, courses, and more

- Community: Engage with international, diverse, yet like-minded colleagues through regular events and 2 office days per week with your team

- Flexibility: Benefit from our hybrid work policy and the chance to work from other local offices for up to 8 weeks a year

- Fitness: Get a premium gym membership at a discounted rate

- Travel: Enjoy 28 vacation days + 13 public holidays in Bavaria and the possibility to take up to 10 unpaid vacation days with special discounts on our Holidu Homes properties

## Skills

### Required
- Google Ads
- Microsoft Ads
- SQL
- statistics
- data analysis
- AI marketing

### Nice to have
- Claude Code
- GitHub
- LLM advertising
- OpenAI/ChatGPT Ads

---

Source: [Apply at holidu.jobs.personio.com](https://holidu.jobs.personio.com/job/2742914?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)