# Lead Ads Product Marketing Manager

**Company**: Pinterest
**Location**: San Francisco, CA
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $145,747-$300,067 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/pinterest/jobs/8130606?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_8eaaa419-0cf

## Description

We're looking for a Lead Ads Product Marketing Manager to oversee go-to-market strategy for tvScientific's integration into Pinterest Ads Manager.

You will turn complex product capabilities and performance insights into clear customer value, compelling narratives, and launch programs that drive adoption.

Responsibilities:

- Set and execute the go-to-market strategy for CTV capabilities in Pinterest Ads Manager

- Translate technical product capabilities into clear customer value propositions

- Partner with Product, Data Science, Sales, Marketing, and Pinterest Ads teams to synthesize customer, market, competitive, and performance insights

- Create launch and enablement materials

- Lead cross-functional launch working groups

- Define and monitor launch and adoption success metrics

Requirements:

- Minimum of 10 years of experience in product marketing, GTM strategy, or a closely related role

- Bachelor's degree in a relevant field such as marketing, business, or communications

- Experience bringing complex technical products or features to market

- Experience in adtech, performance marketing, CTV, programmatic advertising, or related domains

- Ability to translate technical concepts and data into clear, customer-centered narratives

Benefits:

- Salary range: $145,747-$300,067 USD

- Equity eligibility

- Flexible working model

## Skills

### Required
- product marketing
- GTM strategy
- adtech
- CTV
- performance marketing

### Nice to have
- AI
- data analysis
- content development

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/pinterest/jobs/8130606?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)