# Integrated Marketing Lead, Brand & Policy **Company**: OpenAI **Location**: San Francisco, CA **Work arrangement**: hybrid **Experience**: senior **Job type**: Full time **Salary**: $287K - $318K **Category**: Marketing **Industry**: Technology **Wikidata**: https://www.wikidata.org/wiki/Q124605186 **Apply**: https://jobs.ashbyhq.com/openai/9e39d2ba-2076-4f44-9e07-c8520e9d5cdb?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_8e7a59b2-afb ## Description We are seeking an experienced Integrated Marketing Lead to lead policy- and reputation-focused campaigns that strengthen the OpenAI brand nationally and within local communities. The base pay offered is $287K – $318K, with generous equity, performance-related bonuses, and the following benefits: - Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts - Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses - 401(k) retirement plan with employer match - Paid parental leave and paid medical and caregiver leave - Paid time off and flexible PTO - Multiple paid company holidays and coordinated office closures - Mental health and wellness support - Employer-paid basic life and disability coverage - Annual learning and development stipend - Daily meals in our offices and meal delivery credits - Relocation support for eligible employees In this role, you will: - Lead policy and brand campaign strategy, developing integrated marketing strategies that communicate why OpenAI builds, demonstrate the real-world impact of our technology, and address important policy and societal issues. - Build national and local campaigns, leading a mix of national paid-media campaigns and locally tailored efforts that reach policymakers, civic and community leaders, influential stakeholders, and the broader public. - Translate complex issues into compelling stories, turning nuanced topics into clear, credible, and engaging narratives for diverse audiences. - Own campaigns from strategy through measurement, managing the full campaign lifecycle. - Connect policy expertise with brand building, ensuring policy-focused communications strengthen the broader OpenAI brand. - Champion creative excellence, partnering with internal creative teams and external agencies to develop distinctive, culturally relevant work. - Drive cross-functional collaboration, working closely with Global Affairs, Communications, Creative, Research, Product, and other partners. - Develop audience and market insight, building a deep understanding of policy, civic, and local audiences. - Measure and improve impact, establishing clear campaign objectives and measurement plans. You will thrive in this role if you have: - 12+ years of experience in integrated marketing, brand marketing, corporate reputation, public affairs, policy communications, or advertising. - A strong understanding of policymakers, civic leaders, advocacy organizations, community stakeholders, and other audiences that influence public understanding and policy conversations. - A demonstrated ability to translate complex or technical subjects into accessible stories that strengthen reputation, build trust, and connect a brand with a broad public audience. - Proven success developing national campaigns as well as locally tailored marketing or public-affairs efforts. - Experience leading substantial paid-media campaigns across channels. - Integrated campaign leadership, with strong strategic and project-management skills. - Exceptional judgment, navigating sensitive, fast-moving, and highly visible issues with care, accuracy, and an understanding of reputational and policy considerations. - Strong written, verbal, and presentation skills, with the ability to communicate effectively and influence decisions at the executive level. - A track record of bringing together teams with different perspectives and areas of expertise to deliver against a shared objective. - Comfort operating in a fast-paced, evolving environment and adjusting strategies in response to new developments, audience insights, and external dynamics. ## Skills ### Required - integrated marketing - brand marketing - corporate reputation - public affairs - policy communications - advertising - paid-media campaigns - campaign management - strategic planning - project management - communication - influence - cross-functional leadership ### Nice to have - technology policy - economic impact - infrastructure - workforce issues - online safety - youth safety - artificial intelligence - emerging technology --- Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/openai/9e39d2ba-2076-4f44-9e07-c8520e9d5cdb?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)