# Demand Generation Manager

**Company**: Benevity
**Location**: Calgary, Alberta
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: CA$90,000 - CA$106,920
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.ashbyhq.com/benevity/dc714140-931f-4a50-847d-9a53b2f4fef5?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_8e781313-2fa

## Description

As our Demand Generation Manager, you will serve as a strategic marketer driving our Enterprise go-to-market (GTM) initiatives to generate a high-converting pipeline for Benevity's global business.

In this role, you will take ownership of a dedicated portfolio, designing and executing full-funnel demand generation strategies that elevate brand engagement and support revenue goals. Partnering closely with cross-functional teams, you will combine data-driven insights with creative execution to deliver exceptional client experiences while expanding our impact.

Responsibilities:

- Develop and execute full-funnel demand generation strategies across webinars, email campaigns, and paid channels

- Align enterprise marketing initiatives with company-wide goals to maximize pipeline growth and revenue

- Partner with Product Marketing to translate positioning and target market insights into actionable campaigns

- Lead multi-channel campaigns that deliver engaging, outcome-focused experiences for prospective clients

- Collaborate with channel partners to identify and execute the most effective media mix for target audiences

- Own lead volume and pipeline targets, ensuring high-quality conversions that translate directly to business growth

- Foster strong interdepartmental relationships to ensure consistent messaging and seamless campaign execution

- Evaluate campaign performance using key analytics to continually optimize marketing programs

- Share data-driven insights and strategic recommendations with leadership to enhance overall results

Requirements:

- 3+ years of experience in demand generation or related marketing roles within B2B software or Enterprise SaaS

- Demonstrated success in designing and managing full-funnel enterprise marketing campaigns that drive pipeline growth

- Hands-on proficiency with key CRM and marketing automation platforms, specifically Salesforce and HubSpot

- Familiarity or experience with modern growth and outreach tools such as LinkedIn Campaign Manager and Clay

- Collaborative leadership approach with a proven ability to align cross-functional teams toward shared goals

- Strong analytical mind with a track record of translating marketing metrics into actionable campaign improvements

- Inclusive, clear communication style for sharing insights and influencing partners without direct authority

- Self-starter mindset paired with strong organizational skills to balance high-priority deliverables effectively

## Skills

### Required
- Salesforce
- HubSpot
- LinkedIn Campaign Manager
- Clay
- demand generation
- marketing automation

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Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/benevity/dc714140-931f-4a50-847d-9a53b2f4fef5?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)