# Staff User Researcher - Consumer

**Company**: Instacart
**Location**: Canada - Remote (ON, AB, BC, or NS Only)
**Work arrangement**: remote
**Experience**: staff
**Job type**: full-time
**Salary**: CAN$189,000-$199,500 CAD
**Category**: Research
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/instacart/jobs/8141483?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_8df6adc6-0a0

## Description

At Instacart, we're transforming the grocery industry by delivering an essential service that customers rely on to get their groceries and household goods.

As a Staff Researcher on the Consumer team, you will shape the foundational understanding of how and why people change (or struggle to change) their food behaviors.

## Responsibilities

- Independently own and drive the research roadmap for the consumer innovation workstream, partnering across product, design, data science, and engineering leadership to surface where research can shape strategy, unlock new opportunities, and push innovation

- Lead generative, foundational research to understand how people think about food, nutrition, and health , including mental models, motivations, barriers, and behavioral triggers

- Apply behavioral science frameworks (e.g., habit loops, nudge theory, behavior change models) to frame research questions and surface insights that fuel creative problem-solving and unlock new directions for product and design

- Execute and oversee rigorous mixed-methods research: qualitative studies (in-depth interviews, ethnographic observation, diary studies, co-creation) alongside quantitative approaches (surveys, behavioral data analysis, concept testing at scale)

- Translate research into compelling, actionable narratives that move stakeholders to decisions, from early-stage opportunity framing to product launch validation

- Own and evolve the team's understanding of the consumer, maintaining living knowledge bases, personas, and journey maps that the broader organization draws on

- Mentor junior researchers and contribute to the craft, culture, and standards of the Instacart research organization

- Be a visible advocate for the customer across the organization, influencing roadmap and strategy through the quality and clarity of insights

## Requirements

- 8+ years conducting UX or consumer research in a product organization, with meaningful experience in early-stage innovation or new product development

- Background or deep familiarity with behavioral psychology, behavioral economics, or related fields

- Expertise across a wide range of qualitative methodologies: in-depth interviews, ethnographic and diary studies, usability testing, participatory design, and workshop facilitation

- Equally strong with quantitative methods: survey design and analysis, behavioral data interpretation, experimental design, and synthesis across mixed-methods studies

- Proven ability to lead foundational, generative research , going beyond feature validation to define the opportunity space and shape product strategy

- Exceptional storyteller: you turn nuanced human insight into crisp, compelling narratives that drive alignment and action at all levels of the organization

- Experience working with or alongside data science teams to triangulate behavioral patterns from usage data with qualitative findings

- Track record of influencing product roadmaps, not just informing them , you know how to position research to land with impact

- Fluency using AI tools to accelerate iterative research cycles , from faster synthesis and screener development to rapid concept testing , while maintaining methodological rigor

## Benefits

- Highly market-competitive compensation

- Base pay range for a successful candidate is dependent on their permanent work location

- Eligible for a new hire equity grant as well as annual refresh grants

## Skills

### Required
- UX research
- consumer research
- behavioral psychology
- behavioral economics
- qualitative methodologies
- quantitative methods
- storytelling
- data science
- AI tools

### Nice to have
- marketplaces
- e-commerce
- grocery
- CPG
- subscription products
- meal planning
- nutrition
- health goals
- dietary restriction management

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/instacart/jobs/8141483?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)