# Marketing Lead - Shipping Our Expertise (SOE)

**Company**: Spotify
**Location**: London
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.lever.co/spotify/f7b3c8d4-08b6-4f24-bf10-02b8964f96e8?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_8de17c4e-15d

## Description

The Platform team at Spotify creates technology that enables the company to learn quickly and scale easily. The Backstage platform, created at Spotify, is a leading SaaS and open-source platform for developer portals used by thousands of companies.

As a Marketing Lead for Shipping Our Expertise (SOE), you will set and drive the end-to-end marketing strategy for the SOE business across product marketing, growth, and brand. You will build and execute growth strategies that drive measurable revenue, adoption, and customer expansion.

Responsibilities:

- Set and drive the end-to-end marketing strategy for the SOE business

- Build and execute growth strategies that drive measurable revenue, adoption, and customer expansion

- Lead digital and paid acquisition programs targeting developers, engineering leaders, and enterprise buyers

- Define clear positioning and differentiated messaging for technical B2B audiences

- Partner closely with Engineering, Product, and Sales to align roadmap, go-to-market plans, and commercial priorities

- Establish and track full-funnel performance across awareness, acquisition, activation, retention, and revenue

- Lead event and community strategy to increase visibility and generate qualified pipeline

- Scale marketing operations through strong planning, dashboards, and performance reporting

- Build, mentor, and grow a high-performing, data-informed marketing team

Requirements:

- 10+ years of experience in B2B SaaS, growth marketing, or product marketing

- 5+ years of experience leading and developing high-performing teams

- Experience marketing developer tools, infrastructure platforms, or technical SaaS products

- Understanding of engineering culture and ability to communicate with technical audiences

- Experience owning revenue or adoption targets and demonstrating measurable business impact

- Experience leading digital performance marketing, paid acquisition, and growth funnel optimization

- Comfortable working with data, building forecasts, and using dashboards to guide decisions

- Ability to balance commercial thinking with strong product intuition and user-centered mindset

- Ability to bring structure and clarity to complex, ambiguous initiatives

- Thrives in fast-moving environments and enjoys building new approaches from the ground up

## Skills

### Required
- B2B SaaS marketing
- growth marketing
- product marketing
- marketing strategy
- team leadership
- data analysis
- digital marketing
- paid acquisition
- growth funnel optimization

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Source: [Apply at jobs.lever.co](https://jobs.lever.co/spotify/f7b3c8d4-08b6-4f24-bf10-02b8964f96e8?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)