# General Sales Manager (North)

**Company**: Ford
**Location**: Ha Noi, Viet Nam
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing & Sales
**Industry**: Automotive

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## Description

This leadership role is responsible for strategizing and executing the sales plan through a team of Zonal Sales Managers in the North. The General Sales Manager (GSM) balances high-level relationship management with the Ford Dealer Network while driving a culture of accountability, performance, and brand excellence across all territories.

Responsibilities:

- Sales Operations & Performance Management

- Drive and achieve company sales objectives for both wholesale and retail across the network.

- Maintain a pulse on daily market dynamics, closely monitoring inquiries, deliveries, and lost sales.

- Identify & communicate retail sales opportunities and provide recommendations to dealers for implementation and subsequent wholesales business.

- Identify and remove roadblocks hindering the execution of dealer and company sales plans.

- Ensure adherence to mandatory sales management practices (daily meetings, prospect follow-ups, test drives, and showroom logs).

- Utilize sales management systems (LMS) to track performance, analyze data, and identify growth opportunities.

- Conduct regular performance analyses to identify trends (weekly/mid-month estimates, competition reviews) and implement corrective actions.

- Fleet & Commercial Business Strategy

- Develop and implement a comprehensive fleet sales strategy to achieve market share and volume objectives.

- Initiate and manage fleet-specific activities, programs, and promotions for new and existing customers.

- Maintain a robust fleet database encompassing suppliers, agencies, government entities, and commercial customers.

- Engage in key and large-scale fleet deals and negotiations.

- Quality Care, Customer Satisfaction & Brand Standards

- Partner with relevant teams to implement and ensure compliance with quality care programs (LMS, FGE).

- Support dealers in achieving Quality Care Accreditation, removing operational roadblocks cross-functionally.

- Ensure dealership facilities and operations adhere strictly to Ford brand standards and image guidelines.

- Lead onboarding and orientation for new dealership startups in partnership with cross-functional teams.

- Build and nurture strong dealer relationships through consistent on-site presence and responsive support.

- Inventory & Supply Chain Optimization

- Optimize inventory management, ensuring dealer and company inventory aging remains below 60 days.

- Participate in Sales Stock Rundown (SSRD) and Sales Availability Meetings (SAM) to ensure optimal stock levels to support sales and also keep inventory cost within plan.

- Partner with Marketing to develop strategies to address and resolve aging inventory issues.

- Strategic Sales Leadership & Team Development

- Lead and facilitate collaborative sales review processes with dealers, keeping senior management informed on progress and challenges.

- Review and provide feedback on developing retail and fleet sales plan meetings conducted by ZSMs with their respective dealers.

- Evaluate and optimize dealer sales team structures and management quality to meet performance criteria.

- Coordinate dealer input and participation in the National Dealer Council and quarterly dealer meetings.

- Mentor and train Sales Zone Managers (ZSMs) through on-the-job coaching, observation, and best practice sharing.

- Assist ZSMs in preparing for quarterly business reviews (QBRs) with the management team.

Qualifications:

- Education & Experience:

- Bachelor’s degree in business administration, sales & marketing, economics, engineering or any other related field is typically required. A master's degree can be an advantage.

- Minimum of 10 years of progressive experience in sales, marketing or a related field within a fast-paced, dynamic industry (e.g., consumer goods, manufacturing, logistics) with at least 7 years in managerial capacity, demonstrating leadership, team management, and decision-making skills. Experience in Automotive OEM sales and marketing would be highly preferred.

- Key Skills & Competencies:

- Leadership & Management: Proven ability to lead and motivate teams, delegate effectively, and drive results through others.

- Analytical & Problem-Solving Skills: Strong analytical capabilities with the ability to gather, interpret, and analyze data to identify trends, solve complex problems, and make informed decisions.

- Strategic Thinking: Ability to think strategically, anticipate market dynamics, and develop long-term plans that align with business objectives.

- Change Management: The ability to lead a team through the retail evolution.

- Communication & Presentation Skills: Excellent written and verbal communication skills, with the ability to articulate ideas clearly, concisely, and persuasively to various audiences.

- Attention to Detail: Highly detail-oriented with a commitment to accuracy and precision in all aspects of work.

- Software Proficiency: Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint, Word), CRM/LMS Analytics and relevant sales and marketing software.

- Digital Literacy & AI Adoption: Ability to leverage AI-powered tools and generative AI to enhance productivity, guide team to automate routine reporting, and synthesize complex market data into actionable insights.

- Industry & Market Knowledge:

- Sound operational knowledge of sales & marketing.

- Experience working with Channel sales - dealerships, retailers, or a similar network-based distribution model is highly desirable.

- Ability to quickly learn and adapt to the dynamics of the automotive industry

- Personal Attributes:

- Proactive, results-oriented, and driven to succeed in a fast-paced environment.

- Strong work ethic, with the ability to work independently and as part of a team.

- Excellent interpersonal skills, with the ability to build and maintain strong relationships with internal and external stakeholders.

## Skills

### Required
- Leadership & Management
- Analytical & Problem-Solving Skills
- Strategic Thinking
- Change Management
- Communication & Presentation Skills
- Attention to Detail
- Software Proficiency
- Digital Literacy & AI Adoption
- Industry & Market Knowledge
- Personal Attributes

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