# Lead Copy

**Company**: Meesho
**Location**: Bangalore, Karnataka
**Work arrangement**: onsite
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: E-commerce

**Apply**: https://jobs.lever.co/meesho/e403c75f-4646-41fc-9161-90d2899910ef?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_8c34cbfe-9ab

## Description

## Job Overview

As our Copy Lead, you'll be leading the charge in defining how we create and scale content. We're looking for someone who breathes user-first, innovative thinking, ideation, and wants to explore AI and its capabilities into every step of the creative process.

## Responsibilities

- Setting the Vision: You'll lead Meesho's content strategy across all performance, sale, PNs, Whatsapp, TV ads, and in-app experiences.

- End-to-End copywriting: You'll oversee the entire creation pipeline for copy: from ideation, testing, and scaling.

- AI at the Core: You'll use GenAI tools as your accelerators for content creation, refinement, and scaling production.

- Cultural Storytelling: Develop insight-led and culturally relevant narratives that truly speak to the aspirations, humor, and lifestyle of Bharat's next billion users.

- Operational Excellence: Create and own the execution playbooks and quality standards that ensure speed, consistency, and unparalleled excellence across all our copy.

- Creative Experimentation: Champion constant experimentation and content testing.

- Team Leadership & Growth: Recruit, mentor, and lead a passionate team of writers.

- Cross-Functional Impact: Collaborate closely with marketing, product, and growth teams.

- Stay Ahead of the Curve: Continuously monitor content and copy trends, platform behaviors, and regional content culture.

## Benefits

- Competitive compensation , both cash and equity-based , tailored to job roles, individual experience, and skill.

- Employee-centric benefits and a supportive work environment.

- Holistic wellness program, MeeCare, includes benefits across physical, mental, financial, and social wellness.

- Generous leave policies, parental support, retirement benefits, and learning and development assistance.

- Additional benefits such as salary advance support, relocation assistance, and flexible benefit plans.

## Skills

### Required
- content strategy
- copywriting
- GenAI tools
- cultural storytelling
- team leadership

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Source: [Apply at jobs.lever.co](https://jobs.lever.co/meesho/e403c75f-4646-41fc-9161-90d2899910ef?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)