# Staff Product Manager, Consumer Growth Loyalty

**Company**: Affirm
**Location**: Remote Canada
**Work arrangement**: remote
**Experience**: staff
**Job type**: full-time
**Salary**: $181,000 - $241,000
**Category**: Product Management
**Industry**: Finance

**Apply**: https://job-boards.greenhouse.io/affirm/jobs/8011040003?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_8af6401b-20d

## Description

At Affirm, we exist for the moments that matter,giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most.

The Product team listens to our customers’ needs and translates those insights into a clear product vision. The team works closely with design, engineering, and analytics to build scalable financial products that empower people to manage their money with confidence.

You’ll build our consumer loyalty program from scratch: what people earn, how they move up, and why Affirm becomes their default way to pay.

## Responsibilities

- Own the vision and roadmap for Affirm’s consumer loyalty program, setting the hypotheses, success metrics, and sequencing across multiple quarters.

- Launch the first version of rewards and tiers, including earn mechanics, member benefits, redemption, and the surfaces that make the value obvious in app, at checkout, and after a purchase.

- Build the engagement loops (progress, milestones, personalized offers) that turn a one-time borrower into someone who reaches for Affirm every week.

- Own the program economics: reward liability, funding mix across merchant-funded offers, interchange and network incentives, and the case for incremental GMV against cost per member.

- Set up the measurement foundation for loyalty, including holdouts, incrementality testing and long-run LTV, then tune earn and burn rates and tier thresholds off what the data says.

- Partner with Risk, Credit, Legal, Compliance, Finance and Marketing to design rewards that are compliant and clearly disclosed, with no hidden fees or fine print that surprises people.

- Align senior stakeholders and pull together dependencies across Card, Shopping, Servicing and Marketing, leading embedded engineering and design pods through a lot of ambiguity.

## Requirements

- 8+ years in Product Management, with a track record in consumer mobile apps, fintech, or neobanks.

- Built or scaled a loyalty, rewards or engagement program: card rewards, points, tiers, subscription benefits, or something equivalent.

- History of launching products from scratch, not just optimizing what already exists.

- Owned repeat usage, cohort retention or share of wallet as a primary metric, and know which levers actually move them.

- Comfortable building the financial model yourself and defending reward cost, funding mix and payback to Finance and leadership.

- Strong UX instincts and a high bar for design.

- Deep fluency in experiment design, incrementality/attribution, and LTV measurement; data chops (SQL/Amplitude-level self-serve) and a bias for shipping, learning and iterating quickly.

- Track record shipping consumer financial or regulated products; comfort partnering with Risk/Credit, Legal, and Compliance.

- Excellent cross-functional leadership, including experience leading without authority.

- AI tools like Claude Code, Cursor, and others to research, analyze and prototype, and help develop better product vision.

- Bachelor’s degree in a related field or equivalent practical experience.

## Benefits

- Base pay range per year: $181,000 - $241,000.

- 100% subsidized medical coverage, dental and vision for you and your dependents.

- Monthly stipends for health, wellness and tech spending.

- Employee stock purchase plan (ESPP).

## Skills

### Required
- Product Management
- consumer mobile apps
- fintech
- neobanks
- loyalty programs
- rewards programs
- engagement programs
- financial modeling
- UX design
- experiment design
- incrementality/attribution
- LTV measurement
- SQL
- Amplitude

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/affirm/jobs/8011040003?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)