# Social Media & KOL Strategy Manager

**Company**: Ferrari
**Location**: Englewood Cliffs, New Jersey
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Automotive

**Apply**: https://jobs.ferrari.com/job/Englewood-Cliffs-Social-Media-&-KOL-Strategy-Manager-%28Englewood-Cliffs%2C-USA%29-New/1368678455/?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_8a925d72-63e

## Description

Ferrari is seeking a Social Media & KOL Strategy Manager to lead the brand's social media presence and creator programming across North America.

The successful candidate will own the strategy, editorial direction, and day-to-day management of @FerrariUSA, Ferrari North America's 2.5M-follower Instagram channel.

Key responsibilities include:

- Developing and executing social media strategies across multiple platforms

- Creating and managing content for @FerrariUSA, including concept development, creative briefs, photo and video shoots, and post-production oversight

- Managing agencies, production partners, and freelancers to deliver high-quality content on time and within budget

- Partnering with Ferrari's global social team to develop and supply content for global social media channels

- Overseeing social media alignment across Ferrari's North American dealer network

- Developing and executing influencer, creator, and celebrity partnerships

- Monitoring culture, social conversation, platform trends, and competitor activity to identify creative opportunities and potential brand risks

- Defining KPIs, analyzing social and creator performance, and translating data into actionable insights and executive reporting

The ideal candidate will have a Bachelor's degree and a minimum of 5 years of experience in social media strategy and management, with a deep understanding of Instagram, TikTok, YouTube, and evolving social platforms.

Required skills include:

- Demonstrated experience leading social strategy and managing a major brand social channel

- Strong editorial judgment and exceptional written communication skills

- Experience overseeing end-to-end photo and video content production

- Experience managing influencer, creator, and/or celebrity partnerships

- Strong understanding of social analytics, social listening, and performance measurement

## Skills

### Required
- social media strategy
- content creation
- influencer marketing
- social analytics
- project management

### Nice to have
- luxury brand experience
- automotive industry experience

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Source: [Apply at jobs.ferrari.com](https://jobs.ferrari.com/job/Englewood-Cliffs-Social-Media-&-KOL-Strategy-Manager-%28Englewood-Cliffs%2C-USA%29-New/1368678455/?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)