# Principal, Enterprise Capture & Consent

**Company**: Humana
**Location**: Remote Nationwide
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://humana.wd5.myworkdayjobs.com/en-US/Humana_External_Career_Site/job/Remote-Nationwide/Principal--Enterprise-Contact-Strategy_R-435098-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/principal-enterprise-capture-and-consent-8a8da760-661/

## Description

Humana is building a new enterprise capability to improve customer contactability, establish consistent capture and verification practices, and ensure consent and preferences are applied across channels, platforms and vendors.

The Principal, Enterprise Capture & Consent will serve as the senior marketing lead and program integrator for Humana’s enterprise capture and consent agenda.

**What you will deliver**

- An enterprise capture and consent strategy, business case and phased roadmap aligned to customer, business and compliance outcomes.

- A clear product and operating model with defined outcomes, decision rights, governance, owners, escalation paths and delivery cadences.

- Consistent enterprise requirements for contact-data capture, verification, consent, preferences, opt-outs, record retention and downstream use.

- A prioritized cross-functional backlog that connects customer journeys and channel needs to MDM, CPMS, verification services, digital experiences and other enabling platforms.

- Executive-ready reporting that makes progress, risks, dependencies, decisions and accountability visible to senior leaders.

- Measurable improvement in valid, usable customer contact information and the enterprise’s ability to honor consent and preferences across owned and vendor-supported outreach.

- Adoption and governance of enterprise policies related to capture and consent.

**Key responsibilities**

**Strategy and enterprise leadership**

- Own the integrated capture and consent agenda from strategy through execution, including scope, priorities, milestones, outcomes and risk management.

- Navigate a highly regulated, evolving environment and translate legal, privacy and compliance guidance into clear requirements, decisions and implementation plans.

- Frame options and recommendations for senior leaders, highlighting customer value, business impact, compliance considerations, investment needs and tradeoffs.

- Identify emerging needs, unresolved decisions and delivery risks early; recommend a path forward rather than waiting for direction.

**Cross-functional execution and accountability**

- Lead a complex matrix of partners across Digital, Technology, Data, Operations, Legal, Privacy, Compliance, Procurement, Sales, Enrollment, Contact Center, Clinical, Claims and Marketing.

- Establish integrated workplans, outcomes, owners and timelines across teams; maintain momentum through disciplined follow-up and transparent escalation.

- Hold AVP- and VP-level partners accountable to agreed commitments and timelines through influence, fact-based communication and clear governance.

- Coordinate dependencies among channel products, enterprise platforms and business processes so customer information and choices flow from capture through activation.

- Partner with technology and product leaders to prioritize capabilities, resolve capacity constraints and sequence delivery against enterprise outcomes.

**Executive communication and decision support**

- Create concise, high-quality PowerPoint presentations, pre-reads, roadmaps and decision materials for senior leaders and enterprise governance forums.

- Turn technical, legal and operational complexity into a clear narrative: what is changing, why it matters, what decisions are required, who owns delivery and when outcomes will be achieved.

- Provide regular executive updates on progress, milestones, risks, dependencies, decisions and value realization.

- Prepare leaders for enterprise discussions and ensure recommendations reflect cross-functional input and validated facts.

**Capability design, governance and measurement**

- Define standards and workflows for email and mobile capture, verification, consent, preferences, revocation, suppression, exception handling and audit evidence.

- Help establish governance forums, decision rights, controls and escalation practices that can respond efficiently to regulatory and policy changes.

- Develop scorecards and dashboards for contactability, channel eligibility, consent health, data quality, propagation performance, risk and remediation.

- Ensure owned channels and external vendors apply approved consent and preference rules and return required data, opt-outs and evidence.

- Drive continuous improvement based on customer feedback, compliance findings, operational performance and business results.

**Ongoing marketing adoption and optimization**

- Own the ongoing marketing responsibilities for adoption of the capture and consent capabilities and policies that support Humana’s customer engagement operating system, across lines of business, channels and campaigns.

- Evolve, test and optimize the customer-facing messaging and value proposition that encourages customers to share, confirm and update their contact information and preferences.

- Use test results and performance data to scale what works across priority journeys and channels.

- Drive continuous improvement based on customer feedback, compliance findings, operational performance and business results.

**What success looks like**

- Leaders have one clear view of the enterprise roadmap, accountabilities, investment needs, risks and progress.

- Cross-functional owners meet commitments or escalate barriers early with specific recovery actions.

- Capture, verification, consent and preference requirements become consistent across priority customer journeys and channels.

- Customer contact information and choices flow reliably to enterprise platforms and downstream outreach processes.

- Humana expands responsible customer reach while reducing compliance, customer-trust and execution risk.

**Leadership capabilities**

- **Enterprise ownership**: Acts as a single-threaded leader for outcomes, tradeoffs and momentum.

- **Proactive judgment**: Anticipates issues, develops options and advances work with limited direction.

- **Senior influence**: Creates accountability with AVP and VP partners through clarity, trust and disciplined follow-through.

- **Executive simplicity**: Distills complex compliance, data and technology topics into decisions and actions.

- **Constructive challenge**: Raises risks directly, resolves ambiguity and escalates when commitments or outcomes are at risk.

- **Innovation in complexity**: Builds practical solutions in new terrain while maintaining rigorous compliance and control discipline.

**Required Qualifications**

- Bachelor’s degree in marketing, business, technology, operations, healthcare administration or a related field.

- 5+ years of experience leading complex enterprise programs, products, capabilities or transformation initiatives in a matrixed organization.

- Demonstrated success operating proactively with limited direction and bringing structure to ambiguous, first-of-kind work.

- Proven ability to influence senior leaders, establish accountability and drive commitments across teams without direct authority.

- Exceptional executive communication skills, including advanced PowerPoint storytelling and the ability to create concise, decision-oriented materials for senior leadership.

- Experience translating regulatory, legal, privacy, compliance or risk requirements into executable business processes and technology requirements.

- Strong program leadership skills, including roadmap development, dependency management, risk resolution, governance, executive reporting and cross-functional delivery.

- Ability to understand data flows, system dependencies, product backlogs and technical tradeoffs well enough to connect business outcomes to technology delivery.

**Preferred qualifications**

- Experience in healthcare, insurance, financial services or another highly regulated industry.

- Experience with customer identity, contact data, master data management, consent management, preference centers, CRM, customer data platforms or marketing technology.

- Familiarity with TCPA, privacy, anti-spam and consent-management considerations relevant to customer communications.

- Experience establishing a product operating model or enterprise capability that spans multiple business units, channels, platforms and vendors.

- Experience partnering with Legal, Privacy, Compliance, Technology, Digital, Procurement and Operations leaders on enterprise change.

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## Skills

### Required
- marketing
- business
- technology
- operations
- healthcare administration
- program leadership
- executive communication
- regulatory compliance

### Nice to have
- customer identity
- contact data
- master data management
- consent management
- preference centers
- CRM
- customer data platforms
- marketing technology
- TCPA
- privacy
- anti-spam
- consent-management

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Source: [Apply at humana.wd5.myworkdayjobs.com](https://humana.wd5.myworkdayjobs.com/en-US/Humana_External_Career_Site/job/Remote-Nationwide/Principal--Enterprise-Contact-Strategy_R-435098-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)
