# Head of Demand Generation, North America

**Company**: Adyen
**Location**: New York
**Work arrangement**: hybrid
**Experience**: executive
**Job type**: full-time
**Salary**: $235,000-$310,000
**Category**: Marketing
**Industry**: Finance

**Apply**: https://job-boards.greenhouse.io/adyen/jobs/8265553?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_8a62a98a-081

## Description

Adyen is a financial technology platform that provides payments, data, and financial products in a single solution for large customers such as Meta, Uber, H&M, and Microsoft.

We are seeking a strategic and results-driven Head of Demand Generation to lead and scale our North America demand gen efforts. This is a critical leadership role responsible for driving significant year-over-year growth in qualified pipeline and shaping how we go to market across priority verticals and enterprise accounts.

**Responsibilities:**

- Scale our pipeline engine: Build a demand gen engine that consistently creates qualified pipeline and can scale to support ambitious growth targets.

- Shape our GTM strategy: Partner with Marketing, Sales, BDR, and Partnerships leaders to translate business priorities into integrated, verticalized GTM plans.

- Accelerate enterprise ABM: Evolve our ABM strategy and capabilities to create and accelerate demand across accounts, verticals, and buying groups.

- Measure and optimize: Use data, market insights, and campaign performance to identify new avenues for growth, determine where to invest or scale back, and develop new demand generation motions where needed.

- Lead and develop the team: Build and develop a high-performing team, strengthening its operating model, strategic capabilities, and talent.

- Establish the operating model: Collaborate with events and integrated marketers to establish clear planning, measurement, forecasting, and accountability across verticals and programs.

- Scale marketing excellence: Synthesize and share campaign learnings, frameworks, and best practices to continuously raise the bar for demand generation within the region and globally.

**Requirements:**

- Proven Experience: 12+ years of B2B marketing experience with a focus on enterprise demand, including at least 4 years of team leadership.

- Builder and scaler: You know how to take an existing foundation, identify what is working, and build the systems, capabilities, and team required to scale it.

- Enterprise expert: You understand how to create demand within complex enterprise accounts and orchestrate Marketing, Sales, BDRs, and Partnerships around high-value opportunities.

- Vertical fluency: You know how to build deep domain knowledge, uncover unique buyer pain points, and translate those insights into effective campaign strategies.

- Data-driven mindset: High data literacy with hands-on experience using marketing analytics and tools to track full-funnel performance and optimize ROI.

- Talent Builder: You have a track record of leading demand gen teams and know how to create clarity, accountability, and evolve an organization as the business grows.

**Other details:**

- Must be available to travel domestically and internationally up to 20%

- The annual base salary range for this role is $235,000-$310,000

## Skills

### Required
- B2B marketing
- demand generation
- team leadership
- marketing analytics
- data literacy
- ABM strategy

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/adyen/jobs/8265553?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)