# Account Executive

**Company**: TEGNA Inc.
**Location**: Fayetteville, AR
**Experience**: senior
**Job type**: full-time
**Salary**: Competitive base + commission
**Category**: Sales
**Industry**: Other

**Apply**: https://job-boards.greenhouse.io/tegnainc/jobs/5075413007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_8a55562d-ed5

## Description

We are seeking a highly motivated and results-driven technology or digital media sales account executive to join our team at KFSM-TV Fayetteville. This role is responsible for driving revenue growth through the sale of digital and television media solutions, including streaming and broadcast television, digital advertising, and content partnerships.

Key Responsibilities:

- Identify and secure new business opportunities across multiple digital channels, including streaming, online video and display, and content marketing solutions.

- Develop and nurture long-term relationships with clients, ensuring their marketing needs are met and identifying areas for upselling and cross-selling additional services.

- Provide consultative solutions to clients by understanding their business goals, analyzing market trends, and recommending tailored marketing strategies that drive results.

- Research industry trends and competitor offerings to develop a robust pipeline of prospective clients and stay ahead of market shifts.

- Craft compelling sales presentations and proposals that showcase the value of our media offerings, using data and insights to communicate potential ROI.

- Collaborate with internal teams to ensure successful campaign execution, monitoring performance, and optimizing for maximum effectiveness and client satisfaction.

- Regularly review and report on sales targets, campaign performance, and key metrics to clients and internal stakeholders.

- Work closely with the account management, and product teams to align on campaign strategies, creative assets, and ad placements that meet clients’ needs.

- Strategically use CRM and prospecting tools to manage and achieve quotas as it pertains to activity metrics and revenue goals.

Qualifications:

- 3+ years of experience in digital media sales, advertising, or a related industry

- Proven track record of meeting or exceeding sales targets in a competitive environment

- Strong understanding of digital marketing channels and industry trends, including programmatic, streaming media, display, video, social, and content marketing

- Excellent communication, negotiation, and presentation skills

- Ability to interpret data and analytics to provide actionable insights

- Self-motivated, with a passion for sales and digital media

- Proficient in CRM software and Microsoft Office Suite; familiarity with ad management tools a plus

Benefits:

- Comprehensive benefits package including medical, dental, and vision coverage

- 401(k) program with company match

- Paid Time Off (PTO) and paid holidays

- Access to virtual doctor’s appointments and therapy sessions

## Skills

### Required
- digital media sales
- advertising
- CRM software
- Microsoft Office Suite
- data analysis
- communication
- negotiation
- presentation

### Nice to have
- Google Analytics
- DSPs
- SSPs
- streaming and digital media

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/tegnainc/jobs/5075413007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)