# Senior Marketing Measurement Manager

**Company**: Barclays
**Location**: Canary Wharf, 1 Churchill Place
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://barclays.wd3.myworkdayjobs.com/en-US/External_Career_Site_Barclays/job/Canary-Wharf-1-Churchill-Place/Senior-Marketing-Insight-and-Measurement-Manager_JR-0000079598?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_899c5893-136

## Description

We are seeking a commercially driven professional who knows best practice measurement methodologies and who can understand and interpret data from Marketing Mix Modelling, Multi-Touch Attribution (MTA), and Econometrics Modelling.

As a Senior Marketing Measurement Manager within Planning and Operations at Barclays UK, you will lead the measurement strategy, approach and reporting across a balanced scorecard that includes brand, marketing and design measures.

Your main responsibilities will include:

- Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.

- Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives.

- Development of compelling and targeted content for various marketing channels.

- Analysis of data to make informed decisions and optimize marketing strategies.

- Management of the marketing budget, allocating resources to maximise ROI.

You will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right.

Key requirements:

- Proven knowledge and experience in one or more of the following: Media/Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA), or Econometrics Modelling.

- Excellent analytical skills with the ability to interpret complex data, identify trends, and present insights clearly to stakeholders.

- Experience collaborating closely with Decision Intelligence teams and applying insights to inform strategy.

- Solid understanding of the marketing landscape, gained through experience within a marketing function.

- Proficient in Excel, with the ability to manage and analyse large data sets effectively.

- Skilled in managing relationships with external agencies and confident engaging with senior stakeholders to influence decisions.

## Skills

### Required
- Marketing Mix Modelling
- Multi-Touch Attribution
- Econometrics Modelling
- Excel
- Analytical skills

### Nice to have
- Experience working within financial services

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Source: [Apply at barclays.wd3.myworkdayjobs.com](https://barclays.wd3.myworkdayjobs.com/en-US/External_Career_Site_Barclays/job/Canary-Wharf-1-Churchill-Place/Senior-Marketing-Insight-and-Measurement-Manager_JR-0000079598?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)