# Product & Brand Specialist Castrol – Industrial (Senior Manager Level)

**Company**: Bp
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Energy

**Apply**: https://careers.bp.com/job-description/RQ113935?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_8954bc8f-429

## Description

This is a senior manager level role within the Castrol organisation, part of Bp. You will lead country marketing to support volume, turnover, gross margin, and market share targets in your assigned space, managing the product portfolio and executing strategic global offers/programmes.

**Responsibilities:**

- Lead industrial power brand marketing planning in-country and activate agreed marketing activities

- Manage product portfolio innovation from development to market launch

- Implement pricing-related initiatives

- Develop and execute strategic brand campaigns

- Collaborate with global marketing partners and internal teams

- Monitor performance against key indicators

- Ensure safe on-the-ground activation

- Act as a focal point for customer segments and buyer journeys

- Inform and develop PU strategy for INDUSTRIAL

- Manage merchandise and collateral for activations

- Comply with Bp protocols

**Requirements:**

- Degree in a relevant field (University of Technology or Science and Technology preferred)

- Demonstrated experience in product and/or channel marketing (>5 years)

- Experience in global matrix organisations

- Strong marketing planning and project management skills

- Ability to build enduring relationships and work with cross-functional teams

**Skills & Competencies:**

- Sector, market, customer, and competitor understanding

- Generating and applying customer insights

- Managing the ODI and stage gate process

- Translating strategy into marketing plans

- Performance monitoring

- Project and relationship management

## Skills

### Required
- Brand Management
- Channel Management
- Customer Segmentation
- Digital Marketing
- Marketing Planning
- Project Management

### Nice to have
- Agility Core Practices
- Customer Value Proposition
- Developing Creative Marketing Content
- Loyalty Management
- Offer Development
- Research and Insights

---

Source: [Apply at careers.bp.com](https://careers.bp.com/job-description/RQ113935?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)