# Associate Manager, Media Strategy

**Company**: Consumer Health
**Location**: Whippany, New Jersey
**Experience**: senior
**Job type**: full-time
**Salary**: $118,700-178,100
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://talent.bayer.com/careers/job/562949978794782?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_88ddb281-4d0

## Description

At Bayer, we believe work should matter. Every day, our teams push toward a future where 'Health for all, Hunger for none' is within reach, and every role, from the lab to the field to the boardroom, helps us get there.

As an Associate Manager, Media Strategy, you will support the strategy and activation of holistic media plans across a portfolio of Bayer Consumer Health (BCH) brands. You will work closely with the Media Managers to develop media strategies/plans to deliver on brand marketing goals.

Key responsibilities:

- Support the monthly budget management and tracking process and manage the campaign launches across channels.

- Support the development and tracking of creative across brands.

- Review media performance and make recommendations on optimizations to the plans.

- Develop and implement digital marketing strategies to promote the organisations products and services through online channels.

- Manage the execution of digital marketing programs, analyzing their effectiveness to optimize performance.

- Establish and maintain relationships with search engines and portal sites to align with digital goals.

- Create and maintain engaging website graphic designs and layouts that reflect the organisations brand identity.

Requirements:

- BA/BS degree required.

- Understanding of Search, Social, and Programmatic media.

- Proven ability to develop operational plans to support enterprise and brand level strategy development.

- Experience in healthcare marketing preferred.

- Agency/Marketing/IT background preferred.

- Strong verbal and written communication and the ability to communicate complex ideas in a simple effective manner.

Preferred qualifications:

- 6 years in Marketing activation (Digital Marketing, Media, Advertising) preferably in consumer packaged goods.

Benefits:

- Salary between $118,700-178,100.

- Additional compensation may include a bonus or commission.

- Health care, vision, dental, retirement, PTO, sick leave, etc.

## Skills

### Required
- digital marketing
- media strategy
- budget management
- creative development
- data analysis

### Nice to have
- Search
- Social
- Programmatic media
- healthcare marketing
- consumer packaged goods

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Source: [Apply at talent.bayer.com](https://talent.bayer.com/careers/job/562949978794782?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)