# Business Analytics Manager

**Company**: GSK
**Location**: Durham
**Experience**: senior
**Job type**: full-time
**Category**: Data Science
**Industry**: Healthcare

**Apply**: https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/Durham-Blackwell-Street/Manager--Business-Analytics_449250?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_88d1a303-94a

## Description

We are seeking a Business Analytics Manager to join our Anti-Infectives Insights & Analytics team. As a Business Analytics Manager, you will develop and execute commercial analyses that drive performance of our Anti-Infectives Portfolio. You will work closely with cross-functional stakeholders, including sales, marketing, and other members of the BU Commercial Insight (CI) lead team.

Your key responsibilities will include:

- Executing marketing analytics for customer targeting and segmentation, marketing mix modeling, and campaign/program performance analytics

- Proactively identifying key opportunities to drive performance by leveraging various marketing analytics

- Collaborating and partnering effectively with various stakeholders across the enterprise

- Creating succinct storyboards to communicate data learnings influencing business decisions

- Continuously identifying opportunities to bring outside-in thinking, increase efficiencies through process and analytics automation, and use analytical tools such as SAS, R, Python, or similar

To be successful in this role, you will need:

- A Bachelor’s degree in Business, Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/Economics

- Experience with analytical and visualization tools such as Python, SQL, Thoughtspot, PowerBI, Tableau, etc.

- Experience leading analytical workstreams or projects with cross-functional stakeholders

Preferred qualifications include:

- M.Sc in Computer Sciences, Operations Research, Analytics, Statistics, Finance/Economics or related

- A minimum of 4 years of experience in multiple commercial analytics functions like call planning, targeting, customer segmentation

- Professional experience in marketing analytics, full-time employment in mid-large organizations, or in leading global management consulting firm, with focus on Marketing and Customer Analytics, ideally in U.S. commercial pharma

GSK offers a comprehensive benefits program, which can be found on our website.

## Skills

### Required
- Python
- SQL
- Tableau
- PowerBI
- Thoughtspot
- R
- SAS
- Data Analysis
- Marketing Analytics

### Nice to have
- Customer Segmentation
- Call Planning
- Targeting
- Resource Allocation
- Optimization
- Pharmaceutical Market/Product Forecasting
- Real-world Data Analytics

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Source: [Apply at gsk.wd5.myworkdayjobs.com](https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/Durham-Blackwell-Street/Manager--Business-Analytics_449250?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)