# GTM Lead

**Company**: Visa
**Location**: Madrid
**Work arrangement**: onsite
**Experience**: senior
**Job type**: full-time
**Category**: Sales
**Industry**: Finance

**Apply**: https://visa.wd5.myworkdayjobs.com/en-US/Visa/job/ES---Madrid-Spain/Director--Digital-Sales-Market-Development_REF090152W?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/gtm-lead-88b9324e-612/

## Description

Visa's Europe Digital Sales Centre is seeking a GTM Lead to shape how the company identifies opportunities, builds commercial offerings, and orchestrates demand across untapped territories and client segments.

The GTM Lead will be responsible for:

**Territory Strategy & Market Development**

- Identify high-value, untapped micro-segments and territories across Europe using data, intent signals, and industry insights.

- Develop territory plays, market entry strategies, and scalable, repeatable motions that accelerate time to market for Digital Sales teams.

- Partner with regional leaders to align territory priorities with regional growth objectives and Visa 2030 strategy.

- Translate white-space opportunities into actionable sales plays, qualified pipeline, and measurable revenue growth.

**Product & Commercial Development**

- Translate market needs, industry trends and customer insights into clear commercial offerings and value propositions.

- Build partnerships with product teams to develop GTM packages that are simple, repeatable and relevant to growth territories.

- Drive 'product-to-market fit' by ensuring every sales motion is backed by the strongest possible recommendation for each client type and maturity.

- Optimize end-to-end customer lifecycle and sales cycle.

**Demand Management Planning & Campaign Orchestration**

- Lead the design and execution of targeted digital sales plays and outreach flows.

- Partner with B2B Marketing and Business Development Representatives to orchestrate omnichannel demand creation, qualification, and follow-up.

- Ensure continuous performance review of campaigns to optimize ROI, conversion and pipeline velocity.

- Design pilots, establishing success metrics, testing hypotheses, and scaling successful commercial motions.

**Data-Driven Insights & Sales Productivity**

- Collaborate with Data Analysts to build dashboards, predictive models, and insights that accelerate go-to-market decision-making.

- Leverage CRM, intent platforms, martech stack, market datasets and AI-powered tools to recommend where to focus, value proposition and prioritization scoring.

- Identify blockers to digital sales and specialists productivity and propose strategies for territory optimization, focus and automation.

**Operational Excellence & Cross-Functional Alignment**

- Serve as the connective tissue between B2B Marketing, Demand Response, BDRs, Sales, Sales Excellence, Product, and Digital Sales teams.

- Standardize and scale GTM best practices, playbooks, and templates across Europe.

- Drive adoption, utilization, and continuous improvement of GTM plays and commercial motions.

- Provide insight-driven recommendations based on market signals, performance analytics, and business outcomes.

**Qualifications**

- Strong analytical capability with proven experience using CRM, intent data, market insights and segmentation models.

- Prior experience in a full-cycle demand role, or related field with a focus on direct client sales.

- Experience in designing or executing digital-first sales plays or multi-channel demand programs.

- Demonstrated ability to turn market intelligence into actionable commercial recommendations.

- Solid understanding of B2B GTM models, preferably in financial services, technology, SaaS or payments.

- Exceptional communication skills with the capacity to influence and inspire cross-functional leaders.

For more fresh new jobs, check out [yubhub.co](https://yubhub.co/).

## Skills

### Required
- CRM
- intent data
- market insights
- segmentation models
- B2B GTM models

### Nice to have
- AI-enabled GTM
- payments industry
- emerging commercial patterns

---

Source: [Apply at visa.wd5.myworkdayjobs.com](https://visa.wd5.myworkdayjobs.com/en-US/Visa/job/ES---Madrid-Spain/Director--Digital-Sales-Market-Development_REF090152W?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)