# Community and Events Lead (EMEA)

**Company**: Razer
**Location**: Hamburg
**Work arrangement**: onsite
**Experience**: senior
**Job type**: full-time
**Salary**: Competitive salary and benefits package
**Category**: Marketing
**Industry**: Technology

**Apply**: https://razer.wd3.myworkdayjobs.com/en-US/Careers/job/Hamburg/Community-and-Events-Lead--EMEA-_JR2026007507?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_888a18d1-9e6

## Description

Joining Razer will place you on a global mission to revolutionize the way the world games. As a Community and Events Lead (EMEA), you will be responsible for building and executing Razer's Community and event strategy across the EMEA territory. This role involves managing a team of three and working cross-functionally with global Brand, Product, and Commercial teams to drive measurable brand awareness, community engagement, and business growth aligned with Razer's premium gaming DNA.

Key responsibilities include:

- Building, managing, and continuously developing a tiered EMEA influencer and content creator pool spanning gaming, esports, lifestyle, and tech verticals across YouTube, Twitch, TikTok, Instagram, and X (Twitter).

- Leading the Influencer Specialist in negotiating and managing influencer contracts, scoping deliverables, and ensuring brand-safe, on-brief content output.

- Defining and executing influencer campaign strategies for product launches, seasonal moments, and always-on brand awareness initiatives; presenting performance data and ROI analyses to senior stakeholders on a quarterly basis.

- Developing an affiliate and seeding program that scales creator advocacy cost-effectively across priority EMEA markets.

- Actively identifying emerging talent and cultural trends across gaming and pop-culture to maintain Razer's relevance with its core audience.

Additionally, you will be responsible for owning the EMEA events calendar, managing end-to-end delivery of Razer-hosted flagship events, major third-party gaming expos, esports tournaments, and partner activations. This includes defining event objectives, KPIs, and success metrics in partnership with the Senior Marketing Director; delivering post-event performance reports with actionable insights.

As a People Leader, you will directly manage a team fostering a high-performance, collaborative team culture. You will set clear individual objectives aligned with departmental and business goals; conduct regular 1:1s, mid-year, and annual performance reviews.

You will also manage external events agencies, creative production houses, and influencer marketing platforms; own briefing, scoping, and quality assurance processes.

Requirements and Qualifications:

- Bachelor's degree (BA/BS) in a relevant discipline such as Marketing, Communications, Events Management, Business, or equivalent practical experience.

- Minimum 5 years' experience in events, influencer marketing, or community management, ideally within the gaming, consumer technology, or entertainment sector.

- Proven track record managing large-scale B2C events (both online and offline) from concept through to post-event analysis.

- Demonstrated experience building and operating influencer programs with measurable ROI.

- Experience managing and developing a team of direct reporters.

- Experience managing agency relationships and multi-vendor project delivery.

- Budget management experience.

Skills and Competencies:

- Deep knowledge of the EMEA gaming landscape, esports ecosystem, and creator economy.

- Excellent project management skills with the ability to run multiple concurrent workstreams to tight deadlines.

- Strong analytical mindset; able to translate data into clear insights and executive-level reporting.

- Outstanding written and verbal communication skills in English (mandatory); proficiency in a second EMEA language (French, German, Arabic, or similar) strongly preferred.

- Highly collaborative with a proven ability to influence and build relationships across geographies and functions without direct authority.

- Must be a gamer – authentic passion for gaming culture is essential.

## Skills

### Required
- Influencer marketing
- Event management
- Project management
- Analytical skills
- Communication skills
- Gaming industry knowledge
- Esports ecosystem knowledge
- Creator economy knowledge

### Nice to have
- Budget management
- Team management
- Agency relationship management
- Multi-vendor project delivery
- Data analysis
- Executive-level reporting

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Source: [Apply at razer.wd3.myworkdayjobs.com](https://razer.wd3.myworkdayjobs.com/en-US/Careers/job/Hamburg/Community-and-Events-Lead--EMEA-_JR2026007507?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)