# Lifecycle Marketing Manager, Campaign Strategy & Execution

**Company**: Notion
**Location**: San Francisco, California
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $190,000 – $220,000 per year
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.ashbyhq.com/notion/576401b9-66e7-4407-a9e2-8aafaa590082?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_87665f14-0bd

## Description

Notion is looking for an experienced Lifecycle Marketing Manager, Campaign Strategy & Execution to develop and execute campaigns that help users discover value, adopt key workflows, and deepen their use of Notion.

You'll own campaigns end to end: translating business and customer opportunities into clear strategies, defining audiences and journeys, coordinating creative and technical production, launching across email and in-product channels, and measuring incremental impact.

Responsibilities:

- Own the campaign portfolio

- Turn opportunities into strategies

- Build high-impact lifecycle programs

- Execute from brief to measurement

- Improve foundational journeys

- Raise the experimentation bar

- Measure customer and business outcomes

- Lead cross-functional delivery

- Create repeatable systems

- Enable safe self-service

Requirements:

- Significant experience owning lifecycle, CRM, growth, or product-marketing campaigns from strategy through execution

- A track record of independently leading complex, cross-functional campaigns at meaningful scale

- Strong customer-journey thinking across activation, adoption, engagement, conversion, and retention

- Hands-on experience with a lifecycle platform such as Customer.io, Braze, Iterable, or Salesforce Marketing Cloud

- Strong audience segmentation, personalization, experimentation, and campaign-measurement skills

- Ability to use data to prioritize opportunities, evaluate results, and change strategy

- Excellent project leadership

- Strong editorial and customer judgment

- Comfort operating in a product-led, highly cross-functional environment with incomplete information

What success looks like in the first six months:

- Establish a clear operating rhythm for launch, one-off, and evergreen campaigns

- Independently own a meaningful portfolio from strategy through performance analysis

- Launch a materially improved onboarding, activation, or adoption journey with a defined experiment and measurement plan

- Establish consistent briefs, segmentation standards, QA, launch-readiness checks, and post-campaign readouts

- Demonstrate credible incremental movement in a product or business outcome

- Create meaningful capacity for senior Lifecycle teammates to focus on systems architecture, journey strategy, personalization, and modernization

## Skills

### Required
- Customer.io
- Braze
- Iterable
- Salesforce Marketing Cloud
- SQL
- data analysis
- project management
- editorial writing
- customer judgment

### Nice to have
- B2B
- product-led growth
- product telemetry
- in-product messaging
- AI-assisted campaign workflows
- Spanish

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Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/notion/576401b9-66e7-4407-a9e2-8aafaa590082?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)