# Alternatives Content Marketer- Vice President **Company**: iCapital **Location**: New York, New York **Work arrangement**: hybrid **Experience**: senior **Job type**: full-time **Salary**: $165,000 to $185,000 **Category**: Marketing **Industry**: Finance **Apply**: https://job-boards.greenhouse.io/icapitalnetwork/jobs/8919960002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_874d3e4d-549 ## Description iCapital is looking for an Alternatives Content Marketing Vice President to lead marketing strategy and content for its partnership with a leading wealth management client. The goal is to accelerate advisor engagement and adoption of alternative investments across the channel. Responsibilities: - Own the marketing strategy and content roadmap for the partnership with client's alternatives channel, aligned to business priorities, sales objectives, product launches, and advisor adoption goals. - Develop proactive ideas and content event programs that expand advisor understanding, engagement, and use of alternatives. - Partner closely with business stakeholders to identify audience needs, adoption barriers, and commercial opportunities. - Translate alternative investment strategies, products, and platform capabilities into differentiated, accessible messaging for advisors and their clients. - Create and oversee short and long-form content, presentations, campaigns, and advisor resources. - Design programs that help advisors progress from foundational learning to confident client conversations and implementation, including tiered education for fundamental, intermediate, and advanced audiences. - Partner with iCapital Research and other subject matter experts to turn timely insights into relevant, channel-ready content and activation opportunities. - Establish a disciplined content and campaign calendar that balances education, market-relevant insights, product priorities, and sales enablement needs. Qualifications: - 10+ years of relevant experience in marketing strategy, content marketing, product marketing, or sales enablement, preferably within asset management, private markets, or wealth management. - Bachelor's degree in marketing, finance, or a related field; CFA or CAIA designation is a plus. - Strong knowledge of alternative investments and the wealth management ecosystem; specialized asset class and/or product expertise. - Demonstrated ability to develop marketing strategies that support advisor engagement, product adoption, and commercial growth. - Strong understanding of financial advisors, intermediary distribution, advisor education, and the role of content across the client journey. - Exceptional writing, editing, positioning, and storytelling skills, with the ability to simplify complex investment concepts. - Proactive, solutions-oriented approach and the judgment to identify opportunities, set priorities, and advance work in a fast-paced and complex environment. - Strong analytical and project management skills, including the ability to connect marketing activity to measurable business outcomes. - Able to manage multiple priorities while maintaining a high standard of quality, responsiveness, and accountability. Benefits: - The base salary range for this role is $165,000 to $185,000. - iCapital offers a compensation package which includes salary, equity for all full-time employees, and an annual performance bonus. - Employees also receive a comprehensive benefits package that includes an employer-matched retirement plan, generously subsidized healthcare with 100% employer-paid dental, vision, telemedicine, and virtual mental health counseling, parental leave, and unlimited paid time off (PTO). - Employees in this role will work in the office Monday-Thursday, with the flexibility to work remotely on Friday. ## Skills ### Required - marketing strategy - content marketing - product marketing - sales enablement - alternative investments - wealth management ### Nice to have - CFA - CAIA --- Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/icapitalnetwork/jobs/8919960002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)