# Adult Vaccines Senior Marketing Manager

**Company**: GSK
**Location**: Bogotá
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/Bogota-Torre-Cusezar/Senior-Marketing-Manager---Adult-Vaccines_450192-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_871006f9-136

## Description

GSK is seeking an Adult Vaccines Senior Marketing Manager to lead the integrated adult vaccines marketing strategy across Colombia and Central America & Caribbean. The successful candidate will be responsible for managing a group of Product Managers, defining and executing the short-, medium- and long-term marketing strategy for the adult vaccines portfolio, accelerating business growth, identifying new market opportunities, developing high-performing talent, and shaping innovative solutions that improve vaccination uptake throughout adulthood.

Key Responsibilities:

- Lead the integrated adult vaccines marketing strategy across Colombia and Central America & Caribbean, defining the portfolio vision, strategic priorities and short-, medium- and long-term growth roadmap.

- Accelerate the Cardiovascular and Metabolic Diseases strategy by strengthening vaccination adoption among people living with cardiovascular, metabolic, renal and other chronic conditions, positioning vaccination as part of adult preventive healthcare.

- Coach and develop Product Managers, creating a high-performance culture grounded in accountability, innovation, collaboration, continuous learning and succession planning.

- Identify and activate new markets, customer segments, partnerships, channels and business models that expand access to vaccination and generate sustainable portfolio growth.

- Own portfolio performance, annual operating-plan execution, marketing investment and resource allocation, applying appropriate KPIs to monitor business impact.

- Translate customer, market, epidemiological and competitive insights into timely actions that address risks, improve execution and create new growth opportunities.

Basic Qualifications:

- Bachelor’s degree in Business Administration, Marketing, Economics, Health Sciences, Industrial Engineering, or a related field.

- Progressive pharmaceutical marketing experience, with a strong track record of shaping and executing brand and marketing strategies.

- Experience within Cardiology, Endocrinology, and/or Nephrology therapeutic areas.

- Proven leadership experience in building, coaching, and developing high-performing teams, while effectively leading across cross-functional environments.

- Strong stakeholder management and influencing capabilities across complex, cross-functional organizations.

- Fluency in Spanish and advanced English, with the ability to effectively engage with local, regional, and global stakeholders

Preferred Qualifications:

- MBA, master’s degree or postgraduate studies in Marketing, Business, Healthcare Management or a related field.

- Experience in vaccines or preventive healthcare.

- Regional, cluster or multi-country marketing experience.

- Experience launching new products or expanding established brands.

- Experience working across Central America & Caribbean countries.

- Experience implementing disease-awareness campaigns.

## Skills

### Required
- Data to Insights
- Digital Fluency
- Marketing Campaign Planning
- Marketing Measurement
- Marketing Strategy Implementation
- Omnichannel Marketing
- Scientific Literacy
- Spanish

### Nice to have
- MBA
- Marketing
- Business
- Healthcare Management
- Vaccine experience
- Regional marketing experience
- Disease-awareness campaigns

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Source: [Apply at gsk.wd5.myworkdayjobs.com](https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/Bogota-Torre-Cusezar/Senior-Marketing-Manager---Adult-Vaccines_450192-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)