# Country Brand Lead

**Company**: Pfizer
**Location**: Bangkok, Thailand
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/Thailand---Bangkok/Country-Brand-Lead--Vaccines-_4967742?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/country-brand-lead-86b98fda-ba1/

## Description

The Country Brand Lead (CBL) is responsible for managing a designed product group to achieve planned sales, profit, and other marketing objectives.

This role involves owning brand strategies, collaborating with cross-functional stakeholders to tailor strategies and tactics for the market, driving product growth, forecasting revenues and operating expenses, and achieving revenue and profitability targets.

**Key Responsibilities**

- Manages all aspects of launch, setting local vision/brand direction, execution, and coordinating cross-functional needs of Pfizer Vaccines to strengthen Pfizer Vaccines' position among HCPs and the public.

- Develops brand plans by tailoring regional/global brand strategies to local market needs and defining local priorities with tactical implementation plans.

- Leads external interactions with government and academic stakeholders, including stakeholder strategy, relationship management, and development of innovative partnerships to maximize vaccine penetration.

- Drives innovation in a highly dynamic and competitive market by challenging the status quo.

- Integrates digital solutions and omnichannel approaches to create exceptional customer experiences.

- Manages brand financial performance, including planning, proposing, and monitoring brand expenditures.

- Develops, implements, and maintains key measurement systems and KPIs to demonstrate the impact of brand strategies and programs.

- Leads promotional activity execution through collaboration across functional teams and alignment with Pfizer and local regulations.

- Develops new KOLs and engages existing KOLs to sustain strong networking and market development.

- Establishes strong working relationships at local, regional, and cross-functional levels.

- Leads training for Customer Facing Teams on product positioning and strategies.

**Key Accountabilities/Deliverables**

- Brand Plan: local commercial strategies derived from proactive customer engagement and competitive insights.

- Tactical Plan: detailed tactical planning with A&P budgets coupled with flawless execution of tactical planning aligned with timelines and budget.

- Work closely with relevant cross-functional teams to develop and execute brand assessments and affordability plans.

- Develop Brand Op Plans, long-range forecasting, LE, influence brand targets, and brand A&P allocations.

- Active prioritization, allocation, and execution of country brand budget; making trade-off decisions based on the best ROI for the business.

- Monthly commercial performance insights; opportunities and risks assessment in line with market evolution.

- Campaign Development: adapt regional/global content to specific country needs.

- Promotional Meetings: speaker identification, drive content, and manage compliance review of materials.

- Validate brand-specific messages, design training (with medical, regulatory).

- FF capability building through insights and training (with Sales Managers/trainers).

**Qualifications:**

- At least 5 years of pharmaceutical experience, with at least 3 years in Marketing.

- Bachelor's Degree in Pharmaceutical Science, Medical Science, with MBA desired.

- Vaccine or Infectious diseases therapeutic experience preferred.

**Technical Skills Requirements**

- Marketing and Strategic Planning Excellence.

- Operational Excellence.

- Customer Centricity.

- Track record of strong marketing execution.

- Strong collaboration/negotiation skills (with key stakeholders in-country, regionally, and globally).

- Resilient - responds to change with agility and optimism and innovation.

- Effective prioritization among/across brands in a resource-constrained environment.

- Good Interpersonal & leadership skills.

- Proficiency in English and local language, and tech-savvy (AI as an advantage).

For more fresh new jobs, check out [yubhub.co](https://yubhub.co/).

## Skills

### Required
- Marketing and Strategic Planning Excellence
- Operational Excellence
- Customer Centricity
- English

### Nice to have
- Vaccine or Infectious diseases therapeutic experience
- MBA
- AI

---

Source: [Apply at pfizer.wd1.myworkdayjobs.com](https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/Thailand---Bangkok/Country-Brand-Lead--Vaccines-_4967742?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)