# Creator & Community Program Lead — Grok Imagine

**Company**: xAI
**Location**: Palo Alto, CA
**Experience**: senior
**Job type**: full-time
**Salary**: $140,000 - $196,000 USD
**Category**: Marketing
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q120599684

**Apply**: https://job-boards.greenhouse.io/xai/jobs/5244173007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_868a5dab-3e4

## Description

The Imagine Product team at xAI is redefining AI-driven media experiences for Grok users worldwide. In this role, you'll build the communications system that showcases Grok Imagine's capabilities to creators, turning product potential into tangible results and fostering a community around it.

Responsibilities:

- Develop and execute a communications strategy that highlights Grok Imagine's value to creators, driving adoption and brand loyalty.

- Create and distribute product showcase content across various channels.

- Design and manage influencer programs to raise awareness and credibility.

- Establish relationships with production houses, studios, and in-house creative teams to integrate Grok Imagine into their workflows.

- Oversee external production projects, ensuring quality and alignment with brand standards.

- Monitor competitor strategies and develop metrics to assess the effectiveness of communications efforts.

Basic Qualifications:

- Experience in leading communications, creator partnerships, or community programs for consumer or creator-facing products.

- Ability to work independently, handling multiple tasks such as writing, outreach, and content management.

- Experience collaborating with creators, influencers, and media professionals.

- Strong written and verbal communication skills.

- Sound editorial judgment and adherence to brand standards.

- Comfort working in a fast-paced, small team environment.

Preferred Skills and Experience:

- Background in AI-driven media, generative tools, or related creative software.

- Experience with influencer programs and partnerships with professionals.

- Familiarity with production and post-production workflows.

- Analytical approach to content creation, using data to inform strategies.

- Aesthetic judgment in visual and motion media.

- Prior experience shifting a product's public perception from novelty to utility.

Compensation and Benefits: The salary range is $140,000 - $196,000 USD. The total rewards package includes equity, comprehensive medical, vision, and dental coverage, access to a 401(k) retirement plan, and other benefits.

## Skills

### Required
- communications strategy
- influencer programs
- content creation
- community building
- editorial judgment

### Nice to have
- AI-driven media
- generative tools
- production workflows
- analytics-informed content
- visual and motion media aesthetics

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/xai/jobs/5244173007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)