# Growth Media Marketing Manager, Paid Search

**Company**: Instacart
**Location**: Canada - Remote (ON, AB, BC, or NS Only)
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: CAN$101,000-$106,500 CAD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/instacart/jobs/8177972?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_865fc22d-204

## Description

Instacart is transforming the grocery industry by providing an essential service for customers to get their groceries and household goods while offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

As a Growth Media Marketing Manager, Paid Search, you will be responsible for managing paid search campaigns across Google Ads and Microsoft Ads, driving reliable new customer acquisition at scale, and maintaining precision in day-to-day execution.

**What you'll cook up in your first year**

- Execute paid search campaigns with accuracy and consistency, driving reliable new customer acquisition at scale across multiple accounts simultaneously.

- Manage multi-million dollar monthly budgets with precision, maintaining spend alignment and campaign efficiency across all accounts.

- Continuously optimize and maintain large-scale campaign structures, including keyword management, bid strategies, ad copy, landing pages, and audience targeting.

- Track, analyze, and present campaign performance on a regular cadence, surfacing insights proactively and identifying and resolving campaign health issues.

- Support A/B tests and marketing experiments with Data Science, Analytics, and Product teams.

**The secret ingredients we're looking for** **Must-have pantry staples (Minimum Qualifications)**

- 3-6 years of hands-on experience managing paid search campaigns directly within Google Ads and Microsoft Ads platforms.

- Experience managing large paid search budgets, with exposure to programs involving $5M+ in monthly spend preferred.

- Strong analytical skills with demonstrated experience optimizing toward performance metrics such as CPA, ROAS, ROI, LTV, and CAC.

- Proficiency in Excel or Google Sheets for performance analysis, budget tracking, and reporting.

- Proven ability to follow detailed operational processes and SOPs with consistency, accuracy, and a high attention to detail.

- Strong written and verbal communication skills, with experience presenting performance insights and updates to internal stakeholders.

- Bachelor's degree in Marketing, Business, Economics, or a related field, or equivalent practical experience.

**Optional garnishes (Preferred Qualifications)**

- Experience working within a structured, process-driven in-house marketing team or agency environment managing enterprise-scale SEM programs.

- Familiarity with marketing measurement, attribution methodologies, and incrementality testing frameworks.

- Experience supporting or collaborating on A/B experiments alongside analytics or data science teams.

## Skills

### Required
- Google Ads
- Microsoft Ads
- Excel
- Google Sheets
- Analytical skills
- Communication skills

### Nice to have
- Marketing measurement
- Attribution methodologies
- Incrementality testing frameworks
- A/B experiments

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/instacart/jobs/8177972?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)