# Brand and Marketing Lead

**Company**: Matters Lab
**Location**: Remote
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.lever.co/Matters/adffa3ac-91c7-446f-9f79-2d5d2bdd6c1b?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_85b69c78-fb8

## Description

The Web 3 is arriving, bringing a new wave of change to the Internet. Matters Lab is committed to building a freer and fairer creator ecosystem in the Web 3 world: one that is in control of data and ownership while realizing the co-creation of content and reaping the rewards of digital assets.

Are you a savvy marketer who enjoys community building? Do you like working on digital campaigns and love the idea of building a new brand on the forefront of cutting-edge tech? Matters Lab is a massively popular web3 platform and we are growing. We are looking for a brand and marketing lead to join our team, where you will attract more followers into the world of web3 while making more friends here as the representative of Matters.

## About the role

- Lead all branding & marketing activities to drive brand awareness and social media growth

- Build PR relationships for media coverage

- Lead the design and production of captivating content for content marketing, campaigns, and business development

- Bring a data-driven approach to content marketing, think up cool marketing campaign ideas, and execute

- Manage relationships with ecosystem projects and teams

- Build online communities and media matrix from the ground up

## You may be a fit for this role if you have…

- At least 2 years Experience in a multimedia marketing role or related fields, with direct hands-on responsibility with a variety of content deliverables

- Demonstrated ability to develop and execute viral marketing campaign ideas

- Experience building and leading teams in a start-up environment

- A creative eye with experience in developing and evolving content and brand strategies

- Always on the lookout for synergies both in and outside the Matters ecosystem

- Native English speaker

- Self-driven and stress management ability. There is no micro-management at Matters. We believe that our teammates can drive themselves and help each other. A startup requires breaking through the barriers, which means challenges, growth, hard work, and stress. So we hope you are ready to meet the challenges and feel excited about them.

## Bonus points if you…

- A passion for Web 3, blockchain, and creator economy, is a strong plus

- Experience in internet and crypto & blockchain companies is a plus

## Skills

### Required
- multimedia marketing
- content marketing
- brand strategy
- team building
- data-driven approach
- PR relationships
- community building
- English

### Nice to have
- Web 3
- blockchain
- creator economy
- crypto

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Source: [Apply at jobs.lever.co](https://jobs.lever.co/Matters/adffa3ac-91c7-446f-9f79-2d5d2bdd6c1b?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)