# Director, Health Distribution Strategy

**Company**: Prudential
**Location**: Hong Kong
**Experience**: senior
**Job type**: full-time
**Category**: Insurance
**Industry**: Finance

**Apply**: https://prudential.wd3.myworkdayjobs.com/en-US/prudential/job/Hong-Kong-Group-Head-Office/Director--Health-Distribution-Strategy_26100116?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_8592ffe5-5ce

## Description

Prudential's Health business aims to give peace of mind to every patient in Asia and Africa. The Director, Health Distribution Strategy will lead the agenda to diversify and grow health distribution by scaling Bancassurance and alternative channels.

**Role and Responsibilities**

- Lead and partner with Group and local-market Bancassurance teams to increase health penetration within bank partners, converting enablement activity into measurable new business growth across priority markets.

- Build a suite of sales support and enablement tools that lift bank-seller confidence, and identify and close before- and after-sales gaps across sale, claim and service.

- Work with Group Health product and local product teams to bring bank partner and distribution needs to the beginning of the product journey rather than near launch.

- Support named, market-by-market activation plans, aligning incentives and sales models, upskilling insurance specialists and advisers, and shaping propositions and after-sales servicing.

- Explore and scale other alternative routes, such as direct-to-consumer, digital partnerships and brokers.

- Establish KPIs and dashboards to track health sales performance by bank partner and market.

- Work closely with Group and local Distribution, Customer & Marketing, Pricing, and market teams to ensure alignment between product design, distribution and market execution.

**Job Requirements**

- 15+ years in insurance / financial-services distribution, with a strong background in bancassurance.

- Commercial acumen with a strong understanding of life & health financials and channel economics.

- Proven track record scaling a distribution channel and building sales enablement capability across diverse markets.

- Strong cultural awareness and understanding of the Asia market landscape.

- Strong influencing and stakeholder-management skills.

- Strategic thinker who is also hands-on, comfortable turning strategy into practical, market-ready tools and results.

## Skills

### Required
- bancassurance
- health distribution
- sales enablement
- product design
- distribution strategy

### Nice to have
- direct-to-consumer
- digital partnerships
- brokers

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