# Demand Generation Manager

**Company**: Cisco
**Experience**: senior
**Job type**: full-time
**Salary**: $284,700.00 to $390,900.00
**Category**: Marketing
**Industry**: Technology

**Apply**: https://cisco.wd5.myworkdayjobs.com/en-US/Cisco_Careers/job/San-Jose-California-US/Senior-Director--Demand-Generation-Strategy_2028273-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_85711bae-3df

## Description

You will be joining the Cisco Security organization, focusing on the Duo product. This team operates at the heart of a high-growth, software-led business model.

Your Impact:

- Own the end-to-end strategy for high-volume B2B demand generation for Duo, focusing on SMB and lower-mid-market audiences.

- Build and optimize the full funnel, managing the transition from acquisition through to sales-accepted opportunities and bookings.

- Partner closely with Sales and SDR leaders to refine lead routing, follow-up speed, and conversion quality, directly impacting acquisition economics.

- Set digital marketing strategy across the broader Cisco Security portfolio, ensuring that audiences, channels, and investments are aligned with core business priorities.

- Coordinate with internal stakeholders,including Product Marketing and Content,to execute relevant, integrated programs across the customer journey.

- Partner on digital ABM programs, utilizing account and buying-group insights to enhance targeting and measurement.

- Manage budgets and agency partners, directing investment toward initiatives that deliver efficient, measurable results.

- Lead and coach a hands-on team, setting clear priorities while maintaining a focus on performance, experimentation, and execution.

- Apply practical AI to marketing workflows and measure the resulting improvements in effectiveness, efficiency, and business outcomes.

- Communicate results, performance insights, and strategic recommendations to cross-functional partners and senior leadership.

Minimum Qualifications:

- 12+ years of experience owning high-volume B2B SaaS demand generation for SMB or lower-mid-market customers, using scalable digital acquisition and lifecycle programs.

- 5+ year track record of measurable marketing-generated pipeline or bookings, with clear personal accountability across the funnel.

- 5+ years of direct people-management experience leading at least 3–5 marketers, with a hands-on player-coach approach.

- 5+ years of experience partnering with Sales and SDR/inside-sales teams to improve lead quality, follow-up, conversion, and results.

Preferred Qualifications:

- Experience setting digital strategy across a multi-product portfolio and allocating significant budgets across channels and agencies.

- Experience coordinating digital ABM or account-based programs with sales and account teams.

- Strong commercial and analytical judgment, including ROI-based decisions, experimentation, and practical use of AI in marketing work.

- Experience in B2B SaaS, cybersecurity, or enterprise technology; security experience is helpful, but not required.

- Demonstrable examples of AI-enabled marketing workflows that improved effectiveness, efficiency, or business outcomes.

Benefits:

- Medical, dental and vision insurance

- 401(k) plan with a Cisco matching contribution

- Paid parental leave

- Short and long-term disability coverage

- Basic life insurance

- Paid time away (vacation, holidays, sick time)

- Optional 10 paid days per full calendar year to volunteer

## Skills

### Required
- B2B SaaS demand generation
- digital marketing strategy
- team management
- lead routing
- conversion quality

### Nice to have
- AI-enabled marketing workflows
- account-based programs
- ROI-based decisions
- experimentation
- practical use of AI in marketing work

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Source: [Apply at cisco.wd5.myworkdayjobs.com](https://cisco.wd5.myworkdayjobs.com/en-US/Cisco_Careers/job/San-Jose-California-US/Senior-Director--Demand-Generation-Strategy_2028273-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)