# Sr. Product Marketing Manager - Audience Engagement (Remote)

**Company**: RainFocus
**Location**: Lehi, Utah
**Work arrangement**: remote
**Experience**: senior
**Job type**: Full Time
**Category**: Product Management
**Industry**: Technology

**Apply**: https://jobs.lever.co/rainfocus/3aaf4676-cec2-4e54-a77e-02075e283ba7?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_8508dc3a-8b8

## Description

RainFocus, one of the most innovative software companies, is in search of an exceptional Sr. Product Marketing Manager - Audience Engagement.

As the Senior Product Marketing Manager - Audience Engagement you will drive a key RainFocus product line serving as the go-to-market bridge between our event data and the Revenue Action Orchestration (RAO) ecosystem. You will lead cross-functional teams to define business cases, align solutions, and ensure successful market delivery.

## Essential Responsibilities

- Educate audiences, internal teams, and buyers on the shift toward agentic sales in a highly agile manner.

- Direct the full lifecycle of strategic growth initiatives while aligning Sales, Product, and Finance departments.

- Architect AI-driven systems and frameworks that solve business bottlenecks and increase the team's velocity.

- Take complete accountability for product marketing deliverables to drive results, even amidst cross-functional ambiguity.

- Conduct market research to inform long-term strategy, strategic product themes, and agile roadmaps.

- Build business cases and financial models for product innovation.

- Execute the go-to-market strategy for the sales product line, heavily focusing on the Salesforce/CRMs, data strategies, and integrations in the RAO space.

- Partner with product owners to align solutions with business goals and customer needs.

- Develop compelling value propositions, pricing, and messaging that translate complex RAO concepts into clear revenue ROI.

- Equip sales and account managers with effective enablement tools and marketing assets.

- Manage the release process to ensure marketing, sales, service, and support are fully prepared for new features.

- Engage directly with Fortune 500 companies to understand their challenges and fuel product innovation.

## Required Skills and Experience

- 5 to 10+ years of successful B2B software product marketing or product management experience.

- Deep expertise in CRM ecosystems (especially Salesforce) and the Revenue Action Orchestration (RAO) category.

- Ability to position AI-driven insights and shift messaging from static dashboards to real-time guided revenue execution.

- Background marketing to CROs, RevOps, and Sales Operations leaders.

- Track record of successfully launching innovative products that deliver measurable business results.

- Experience working in agile SaaS environments with continuous delivery models.

- Strong grasp of enterprise service models alongside sales and marketing dynamics.

- Familiarity with the event management software market and the unique challenges of large-scale user conferences.

- Ability to independently manage large-scale, cross-departmental initiatives and remove blockers without supervision.

- Proven ability to proactively identify and solve undefined business gaps.

- Strong mentorship skills to turn individual expertise into a shared asset for the team.

- MBA or compelling comparable experience required

## Skills

### Required
- B2B software product marketing
- product management
- CRM ecosystems
- Salesforce
- Revenue Action Orchestration (RAO)
- AI-driven insights
- agile SaaS environments
- enterprise service models
- event management software market

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Source: [Apply at jobs.lever.co](https://jobs.lever.co/rainfocus/3aaf4676-cec2-4e54-a77e-02075e283ba7?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)