# Patient Experience Business Partner – Vaccines

**Company**: Pfizer
**Location**: São Paulo, Brazil
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/Brazil---So-Paulo/Coordenador-Experincia-Paciente_4967900-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/patient-experience-business-partner-vaccines-84dfa671-5f1/

## Description

We are seeking a strategic, creative, digital, collaborative, and results-oriented professional to join our team as a Patient Experience Business Partner – Vaccines.

The successful candidate will act as a strategic business partner for the Vaccines area, transforming business priorities and population needs into strategies, experiences, and solutions that expand access to information and vaccination opportunities.

**Key Responsibilities:**

- Develop and implement strategies and campaigns connected to business objectives and population needs.

- Design and deliver solutions that combine scale and personalization, considering diverse profiles, behaviours, needs, contexts, and knowledge levels.

- Ensure coherence between value proposition, content, experience, channels, and calls to action throughout the vaccination journey.

- Utilize data, research, and insights to inform decisions and optimize strategies.

- Lead cross-functional projects, connecting Vaccines, Marketing, Patient Experience, Omnichannel, Analytics, Digital & Technology, Medical, Legal, Regulatory, Compliance, Corporate Affairs, Procurement, and external partners as needed.

**Requirements:**

- Bachelor's degree in Administration, Marketing, Communication, Engineering, Economics, Health, or related fields.

- Relevant experience in Marketing, Digital, Business Partnership, Consumer/Patient Experience, strategy, innovation, or related areas.

- Strong strategic and business vision, with the ability to transform needs and opportunities into concrete solutions and executable plans.

- Experience or knowledge in consumer and population-focused strategies, including journey, behaviour, content, and engagement.

- Familiarity with Digital Marketing, Omnichannel, Consumer Journey, and campaign planning.

- Data-driven profile, with the ability to define KPIs, interpret data, generate insights, and guide decisions and action plans.

**Preferred Qualifications:**

- Experience in Healthcare, pharmaceutical industry, Consumer Health, Vaccines, or public health prevention topics.

- Practical experience with CRM platforms, marketing automation, digital media, martech, or personalization solutions.

- Knowledge or experience in AI, GenAI, and new technologies applied to Marketing and experience.

- Experience with consumer research, behavioural insights, service design, design thinking, testing, and journey optimization.

- Knowledge of privacy, consent, compliance, and governance requirements applicable to health communication.

- Advanced or fluent English for interaction with regional and international stakeholders and partners.

**What We Offer:**

- A comprehensive benefits package

- Opportunities for professional growth and development

- Collaborative and dynamic work environment

For more fresh new jobs, check out [yubhub.co](https://yubhub.co/).

## Skills

### Required
- Strategic thinking
- Business partnership
- Consumer/Patient Experience
- Digital Marketing
- Omnichannel
- Data analysis
- Project management
- Leadership
- Communication
- Collaboration

### Nice to have
- Healthcare experience
- Pharmaceutical industry knowledge
- AI/GenAI experience
- CRM platforms
- Marketing automation
- Personalization solutions

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Source: [Apply at pfizer.wd1.myworkdayjobs.com](https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/Brazil---So-Paulo/Coordenador-Experincia-Paciente_4967900-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)